Monaco Expands Craft Cocktail Line With New Pre-Made Mai Tai
Niko Pajkovic — August 17, 2021 — Lifestyle
References: drinkmonaco & bevnet
American canned cocktail brand Monaco Cocktails adds to its portfolio of ready-to-drink cocktails with the launch of the 'Monaco Classic Mai Tai.' The 12-ounce cans contain a mix of light and dark rum with tropical flavors and orange curaçao.
This convenient, pre-made drink has been released, in part, as a celebration of National Mai Tai Day, which takes place in the United States on August 30th. With a 9% ABV and all the ingredients found in the traditional drink, the 'Monaco Classic Mai Tai' aims to mimic the refreshing, bar-made staple. "This modern twist on a retro tiki cocktail allows consumers to enjoy a classic cocktail bar experience on-the-go or at home," said Don Deubler, CEO of Atomic Brands. the parent company of Monaco Cocktails.
This convenient, pre-made drink has been released, in part, as a celebration of National Mai Tai Day, which takes place in the United States on August 30th. With a 9% ABV and all the ingredients found in the traditional drink, the 'Monaco Classic Mai Tai' aims to mimic the refreshing, bar-made staple. "This modern twist on a retro tiki cocktail allows consumers to enjoy a classic cocktail bar experience on-the-go or at home," said Don Deubler, CEO of Atomic Brands. the parent company of Monaco Cocktails.
Trend Themes
1. Canned Cocktail Boom - The rise of canned cocktails is creating disruptive innovation opportunities for beverage companies to develop new, convenient pre-made mixed drinks.
2. Tropical Flavor Trend - The popularity of tropical flavors in canned cocktails creates an opportunity for food and beverage companies to capitalize on this trend and create unique flavor combinations.
3. At-home Cocktail Culture - The demand for pre-made, bar-quality cocktails that can be enjoyed at home is on the rise, presenting opportunities for beverage companies to innovate and create high-quality, convenient options for consumers.
Industry Implications
1. Beverage Industry - Beverage companies can leverage the canned cocktail boom by expanding their offerings and experimenting with new flavor combinations to attract consumers.
2. Food Industry - Food companies can capitalize on the tropical flavor trend in canned cocktails by incorporating popular fruit flavors into their products and offering unique and innovative combinations.
3. Hospitality Industry - The rise of at-home cocktail culture presents disruptive innovation opportunities for hospitality companies to develop new experiences and offerings, such as virtual cocktail classes and custom home bartending kits.
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