Halleroed Designs the Flagship Toteme Store in Mayfield
Amy Duong — January 15, 2024 — Art & Design
Stockholm design studio Halleroed creates a new flagship Toteme store located in London's Mayfair. The fashion brand's new space sees details including a sculpture done by artist Carl Milles and a unique steel sofa that is defined by Marc Newson. Founders of Toteme, Elin Kling, and Karl Lindman were a pivotal part of the design ideation with elements that nod to their Swedish heritage.
There was a strong focus on the way that light falls throughout the space when it came to the interior design process. Co-founder of Halleroed, Ruzandra Halleroed tells Dezeen, "We were inspired by the space itself with beautiful original windows letting the daylight in. The upper part of the windows was partly hidden, which was a shame, so we redesigned the ceiling with a half vault towards the front to show the full height of the windows."
Image Credit: Halleroed
There was a strong focus on the way that light falls throughout the space when it came to the interior design process. Co-founder of Halleroed, Ruzandra Halleroed tells Dezeen, "We were inspired by the space itself with beautiful original windows letting the daylight in. The upper part of the windows was partly hidden, which was a shame, so we redesigned the ceiling with a half vault towards the front to show the full height of the windows."
Image Credit: Halleroed
Trend Themes
1. Sculptural Art-detailed Store Designs - Incorporating sculptural art into store designs creates a visually compelling and immersive retail experience.
2. Unique Steel Furniture - Integrating unique steel furniture pieces, like the Marc Newson-designed sofa, adds a distinctive and modern touch to store interiors.
3. Emphasizing Natural Light - Prioritizing the use of natural light in store designs enhances the overall ambiance and creates a more inviting atmosphere for customers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage sculptural art and unique steel furniture to elevate their brand image and create memorable in-store experiences.
2. Interior Design - Interior designers have the opportunity to incorporate sculptural elements and emphasize natural light to transform retail spaces into visually stunning environments.
3. Art Installations - Art installation specialists can collaborate with retailers to create custom sculptures and art pieces that enhance the overall aesthetic of store designs.
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