Vogue TV Model.Live
laia martinell — July 26, 2008 — Marketing
References: vogue & marketingnews.es
If you ever wondered how you could buy clothes that appear on your favourite TV series, now Vogue TV Model.Live is giving you the answer. The series combines the spirit of Big Brother with the fashion world and online buying.
The fashion magazine has launched a new online series depicting the lives of three models that will cover the world's most major catwalks. At any time you will be able to buy the clothes they are wearing with a simple click. Seems pretty cool, no?
To put it another way, think of movies like "The Devil Wears Prada" and "Sex And The City", which to me are like looking at 20 Vogue's in two hours, only we would easily be able to buy what they are wearing.
Needless to say, the models Vogue will follow will be in Paris, London or Hong Kong, but have half of the personality of actresses like Meryl Streep. We will have to see how interesting it really is!
It won't be long to see if this new cross-promotion between Vogue and fashion brands is really working out; it might succeed for countries such as the US that is already used to buying online.
Nonetheless, it's exciting to see new ways of promoting and advertising brands.
The fashion magazine has launched a new online series depicting the lives of three models that will cover the world's most major catwalks. At any time you will be able to buy the clothes they are wearing with a simple click. Seems pretty cool, no?
To put it another way, think of movies like "The Devil Wears Prada" and "Sex And The City", which to me are like looking at 20 Vogue's in two hours, only we would easily be able to buy what they are wearing.
Needless to say, the models Vogue will follow will be in Paris, London or Hong Kong, but have half of the personality of actresses like Meryl Streep. We will have to see how interesting it really is!
It won't be long to see if this new cross-promotion between Vogue and fashion brands is really working out; it might succeed for countries such as the US that is already used to buying online.
Nonetheless, it's exciting to see new ways of promoting and advertising brands.
Trend Themes
1. Tv-based Fashion Buying - Opportunity to disrupt the fashion industry by allowing viewers to buy the clothes worn by models on TV shows.
2. Online Series for Fashion Models - Disruptive innovation opportunity to create online series following the lives of models and enabling viewers to purchase their clothing.
3. Cross-promotion Between Fashion and Media - Opportunity to disrupt the advertising industry by integrating fashion brands into TV shows and online series for easy purchasing.
Industry Implications
1. Fashion - Disruptive innovation potential in the fashion industry by enabling direct purchasing of clothes worn on TV shows and online series.
2. Entertainment - Opportunity to disrupt the entertainment industry by integrating fashion brands and online buying into TV shows and online series.
3. E-commerce - Potential for disruptive innovation in the e-commerce industry by providing seamless purchasing opportunities through TV shows and online series.
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