'Miracle in Snow' is a Chinese Reality Show About Ice Sports
Rebecca Byers — June 21, 2016 — Pop Culture
References: activation-group
Launched by Tianjin TV with support from ACTIVATION ENTERTAINMENT, Miracle in Snow is a celebrity reality television series in China that combines the excitement of the Winter Olympics with the drama of such docu-series.
The Chinese variety show includes a number of skiing competitions and was filmed in early 2016 in Korea, earning plenty of fans in no time. Popular among consumers of all ages, the show aims to capitalize on the fascination with
'Miracle in Snow' will air on the Tianjin TV network and will feature a number of Chinese celebrities including Dong Wook and Jo Sae Ho, who will participate in a variety of intense training and then compete in a number of challenging ski race courses for the cameras.
The Chinese variety show includes a number of skiing competitions and was filmed in early 2016 in Korea, earning plenty of fans in no time. Popular among consumers of all ages, the show aims to capitalize on the fascination with
'Miracle in Snow' will air on the Tianjin TV network and will feature a number of Chinese celebrities including Dong Wook and Jo Sae Ho, who will participate in a variety of intense training and then compete in a number of challenging ski race courses for the cameras.
Trend Themes
1. Celebrity Skiing Reality Shows - The trend of celebrity skiing reality shows presents opportunities for brands to capitalize on the popularity of winter sports and the entertainment value of watching celebrities compete in challenging ski race courses.
2. Winter Sports Reality Entertainment - The trend of winter sports reality entertainment offers innovative opportunities for TV networks and production companies to create unique and engaging content that combines the excitement of sports competitions with the drama of docu-series.
3. Capitalizing on Celebrity Fandom - The trend of capitalizing on celebrity fandom through reality shows creates disruptive innovation opportunities for brands to align with popular celebrities in the winter sports industry, attracting customers of all ages.
Industry Implications
1. Television Production - The television production industry can leverage the growing popularity of celebrity skiing reality shows by developing engaging and unique content that captures the attention of viewers.
2. Winter Sports Equipment - The winter sports equipment industry can take advantage of the exposure gained from celebrity skiing reality shows to promote and market their products as endorsed by the participating celebrities, maximizing sales and brand visibility.
3. Sports Tourism - The sports tourism industry can tap into the trend of celebrity skiing reality shows by creating packages and experiences that offer fans the opportunity to visit the filming locations and witness the action firsthand, enhancing the overall viewer experience.
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