A Real Housewives Franchise Inspired The SLC Scoop by Van Leeuwen
Laura McQuarrie — November 25, 2024 — Lifestyle
The Real Housewives of Salt Lake City inspired The SLC Scoop by iconic New York ice cream chain Van Leeuwen, and this limited-edition flavor was made to reflect the fun show and its dynamic, unforgettable cast. Harriet Hubball, Senior Vice President, Brand Marketing and Media, NBCUniversal, said "Partnering with Van Leeuwen allows us to bring a taste of the series to life with a unique ice cream flavor as sweet and salty as the RHOSLC Housewives."
Created to be the perfect treat to pair with Season 5, The SLC Scoop features salt, caramel and lavender flavors. This exclusive flavor arrived at Van Leeuwen scoop shops nationwide on November 19th, alongside a takeover of the Rockefeller Center Van Leeuwen location with special appearances from the cast.
Created to be the perfect treat to pair with Season 5, The SLC Scoop features salt, caramel and lavender flavors. This exclusive flavor arrived at Van Leeuwen scoop shops nationwide on November 19th, alongside a takeover of the Rockefeller Center Van Leeuwen location with special appearances from the cast.
Trend Themes
1. TV Show-branded Food - Creating limited-edition foods themed around popular TV shows can boost both brand exposure and product appeal through association with beloved entertainment properties.
2. Experiential Marketing Campaigns - Incorporating live events and celebrity appearances into product launches creates memorable experiences that resonate with consumers and drive engagement.
3. Seasonal Limited-edition Flavors - Introducing unique, seasonally timed flavors tied to specific events or releases can create exclusivity and urgency, driving consumer interest and sales.
Industry Implications
1. Entertainment Merchandise - Leveraging popular TV franchises for creating related merchandise, including food items, intersects entertainment with consumer goods for diversified revenue streams.
2. Food and Beverage Innovation - Developing novel food products and flavors linked to cultural phenomena and media trends can draw new customers and align products with current consumer interests.
3. Retail Marketing - Collaborative campaigns between retail locations and entertainment brands offer promotional opportunities that combine in-store experiences with media tie-ins.
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