The New Mira Guide Dog Association Ads are Emotionally Gripping
— May 24, 2013 — Social Good
References: mira & marketingmag
This year, well-known ad agency Publicis undertook to produce several emotionally gripping ads to promote the Mira Guide Dog Association. They used four international artists to create four stylistically different ads with a common theme.
Each illustration depicts a blind person with their guide dog. The pair is see-through with their hearts leaping off the page. These hearts are connected by the leash carried by the blind person, cleverly supporting the Mira Guide Dog Association's tagline, "Guide dogs are vital to the blind."
The four artists asked to create these captivating ads were James Jean, Tara McPherson, Davor Vrankic and Kazuki Takamatsu, each from a different part of the world. By asking separate artists to produce work for the same ad campaign Publicis was able to produce extremely different variations on the same theme, leading to a spread that is both emotionally and visually stunning.
Each illustration depicts a blind person with their guide dog. The pair is see-through with their hearts leaping off the page. These hearts are connected by the leash carried by the blind person, cleverly supporting the Mira Guide Dog Association's tagline, "Guide dogs are vital to the blind."
The four artists asked to create these captivating ads were James Jean, Tara McPherson, Davor Vrankic and Kazuki Takamatsu, each from a different part of the world. By asking separate artists to produce work for the same ad campaign Publicis was able to produce extremely different variations on the same theme, leading to a spread that is both emotionally and visually stunning.
Trend Themes
1. Emotional Advertising - Businesses may consider incorporating emotional messaging in their marketing campaigns to connect with their audience on a deeper level.
2. Inclusion Marketing - Brands can create more inclusive campaigns by featuring diverse representatives and shedding a positive light on underserved communities for higher audience engagement.
3. Creative Collaboration - By curating different artists' perspectives, businesses can achieve a diverse and dynamic approach to advertising that can capture the attention of a wider audience.
Industry Implications
1. Non-profit and Advocacy - Non-profit organizations and advocacy groups can benefit from impactful and visually compelling ad campaigns to raise public awareness and support for their cause.
2. Tourism and Hospitality - Businesses in the tourism and hospitality industry can showcase the unique, immersive experiences they offer through creative advertising collaborations with local artists.
3. Healthcare and Wellness - Healthcare and wellness businesses can employ emotional advertising techniques to resonate with their audience and showcase the impact of their services on individuals and communities.
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