Entenmann's Minis Have Been Rebranded to Baker's Delights
Colin Smith — June 16, 2023 — Marketing
References: foodbusinessnews.net
BBU, the parent company of Entenmann’s, announced that it will rebrand its line of mini baked goods as Baker’s Delights. The decision was made to reflect the company’s commitment to quality and freshness and appeal to a wider range of consumers looking for indulgent treats that are portion-controlled and convenient. BBU hopes that the new name will resonate with customers who value the craftsmanship and expertise of its bakers.
The new Baker’s Delights products will feature redesigned packaging showcasing the mini treats' variety and richness. The packaging will also include a clear window that allows customers to see the product inside and a resealable zipper that ensures freshness and convenience. The new packaging will also highlight the key attributes of the products, such as being made with real ingredients, having no high fructose corn syrup, and being kosher certified. BBU expects the new packaging to attract more attention and interest from shoppers in the bakery aisle.
Image Credit: Entenmann's
The new Baker’s Delights products will feature redesigned packaging showcasing the mini treats' variety and richness. The packaging will also include a clear window that allows customers to see the product inside and a resealable zipper that ensures freshness and convenience. The new packaging will also highlight the key attributes of the products, such as being made with real ingredients, having no high fructose corn syrup, and being kosher certified. BBU expects the new packaging to attract more attention and interest from shoppers in the bakery aisle.
Image Credit: Entenmann's
Trend Themes
1. Rebranded Snack Pastries - Rebranding snack pastries to reflect commitment to quality and freshness while appealing to a wider range of consumers.
2. Portion-controlled Convenience - Offering indulgent treats in portion-controlled sizes to cater to consumer demand for convenience.
3. Visible Packaging - Introducing packaging with clear windows to showcase the product and attract more attention from shoppers.
Industry Implications
1. Bakery - Opportunity for bakeries to rebrand and highlight the craftsmanship and expertise of their baked goods.
2. Snack Food - Trend towards rebranding snack pastries presents opportunities for snack food companies to tap into consumer demand for quality and convenience.
3. Food Packaging - Opportunity for food packaging companies to design packaging with clear windows and resealable zippers to enhance product visibility and freshness.
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