The Latest Cadbury Cakes from Premier Foods Come in Two Flavors
Michael Hemsworth — November 4, 2022 — Lifestyle
References: premierfoods & foodbev
These new Cadbury cakes have been announced by Premier Foods as an expansion of the brand's existing range of candy bar-themed baked goods. The cakes come in the new Cadbury Dairy Milk Caramel Layer Cake and Cadbury Crunchie Celebration Cake varieties, which are both crafted with ingredients from their namesake candy bars. The cakes are targeted towards consumers on the hunt for products suitable for larger group gatherings or sharing occasions. The cakes come in different sizes with the Cadbury Dairy Milk Caramel Layer Cake serving up to eight and the Crunchie Celebration Cake offering servings for 14.
Brand Director at Premier Foods Mathew Bird spoke further on the new Cadbury cakes saying, "Consumers are demanding constant flavour innovation within the whole cake category. These launches provide an opportunity for retailers to bring the whole cake category to life and respond to the latest shopper demands for added value and celebration treats from brands they recognise and trust.”
Brand Director at Premier Foods Mathew Bird spoke further on the new Cadbury cakes saying, "Consumers are demanding constant flavour innovation within the whole cake category. These launches provide an opportunity for retailers to bring the whole cake category to life and respond to the latest shopper demands for added value and celebration treats from brands they recognise and trust.”
Trend Themes
1. Candy Bar-inspired Treats - Opportunity to create new candy bar-themed treats and desserts using popular confectionery brands as inspiration.
2. Large-format Group Treats - Opportunity to create products suitable for sharing on larger group gatherings such as events and parties.
3. Flavor Innovation in Baked Goods - Opportunity to explore unique flavor combinations and ingredients in the baked goods and cake market.
Industry Implications
1. Baked Goods - Opportunity for bakeries and food manufacturers to create innovative treats using popular confectionery brands as inspiration.
2. Event Planning - Opportunity for event planners and catering companies to offer large-format group treats as part of party and event menus.
3. Confectionery - Opportunity for confectionery brands to expand their product lines into baked goods and desserts with unique collaborations and flavor profiles.
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