Mini Cooper Clubman Ad Spoofs The Ubiquity of Viral Video Ads
Bianca — April 8, 2009 — Pop Culture
“Viral videos” have become so ubiquitous, they’re hardly viral anymore; however, therein lies the appeal of this Mini Cooper Clubman video! See, this clip spoofs viral videos.
In a simulated car driving down the highway, you hear two English guys chatting above the aggressive driving, stunts and flips being performed by the Mini Cooper Clubmans in front of them.
“Do you know what, I think we’re in a viral,” one finally exlaims.
“You mean those things on the internet?”
The crown for best viral video spoof is still held by Weezer’s Pork and Beans from last May, although how can you compare?
In a simulated car driving down the highway, you hear two English guys chatting above the aggressive driving, stunts and flips being performed by the Mini Cooper Clubmans in front of them.
“Do you know what, I think we’re in a viral,” one finally exlaims.
“You mean those things on the internet?”
The crown for best viral video spoof is still held by Weezer’s Pork and Beans from last May, although how can you compare?
Trend Themes
1. Spoofing Virals - Opportunity for brands to create humorous and attention-grabbing content by spoofing viral videos.
2. Ubiquity of Viral Videos - Need for innovative strategies to stand out in the saturated market of viral videos.
3. Aggressive Driving Stunts - Potential for car companies to showcase their vehicles' performance capabilities through aggressive driving stunts in videos.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop viral video strategies that go beyond the norm to capture attention.
2. Automotive - Potential for car manufacturers to leverage viral videos to promote their vehicles effectively and create a buzz among consumers.
3. Entertainment - Opportunity for entertainment companies to create comedic content by spoofing viral videos and engage with their audience in a unique way.
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