Mind Energy by The Nue Co. is Touted as a "Fragrance Supplement"
Laura McQuarrie — October 28, 2021 — Fashion
Mind Energy by The Nue Co. is a functional fragrance that was blended to energize the senses and create a sense of focus. The unisex scent boasts top notes of clary sage and juniper, plus warmth from a base of clove and pink peppercorn.
Featuring patented olfactory technology, the functional fragrance helps to alter emotional states, since the part of the brain that processes emotions is linked to scent and memory. By stimulating neural pathways, this scent is optimized to clear mind fog and support a focused state.
Mind Energy is the newest of The Nue Co.'s "fragrance supplements" and it joins other functional varieties like Forest Lungs. According to the brand, "86% of people felt they had more focus after using MIND ENERGY for 30 days."
Featuring patented olfactory technology, the functional fragrance helps to alter emotional states, since the part of the brain that processes emotions is linked to scent and memory. By stimulating neural pathways, this scent is optimized to clear mind fog and support a focused state.
Mind Energy is the newest of The Nue Co.'s "fragrance supplements" and it joins other functional varieties like Forest Lungs. According to the brand, "86% of people felt they had more focus after using MIND ENERGY for 30 days."
Trend Themes
1. Functional Fragrances - Creating fragrances based on positive emotional and physical effects presents an opportunity to disrupt the fragrance industry.
2. Olfactory Technology - Innovations in olfactory technology can help create new functional fragrances with specific benefits for targeted customers.
3. Fragrance Supplements - Emerging trend of fragrance supplements merging functional fragrances with nutritional supplements presents a new market opportunity.
Industry Implications
1. Fragrance Industry - The fragrance industry needs to explore how to effectively incorporate functional ingredients into their products to appeal to new customers.
2. Wellness Industry - Functional fragrances can be marketed within the wellness industry, targeting customers who are interested in holistic self-improvement solutions.
3. Nutritional Supplements Industry - The nutritional supplement industry can incorporate functional fragrances to enhance the sensory experience of their products while adding additional benefits.
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