General Mills and got milk? Have Teamed Up for New Packaging
Michael Hemsworth — January 9, 2021 — Marketing
References: generalmills & foodbev
General Mills and got milk? have partnered to create a range of limited-edition packaging examples that are sure to catch the eye of consumers and call to mind the campaign from the latter brand. The packaging will see all of the brand's cereal mascot characters with a milk mustache along with the simple phrase "got milk?" to make it instantly recognizable on store shelves. The campaign is intended to help combine a fun, lighthearted approach to essential nutrition for younger consumers.
Senior Nutrition Manager at General Mills Amy Cohn spoke on the General Mills and got milk? partnership saying, "We believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love. And for kids who eat cereal, 53% of their daily milk consumption comes from pouring cereal and milk together. So, while General Mills cereal and milk have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters."
Senior Nutrition Manager at General Mills Amy Cohn spoke on the General Mills and got milk? partnership saying, "We believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love. And for kids who eat cereal, 53% of their daily milk consumption comes from pouring cereal and milk together. So, while General Mills cereal and milk have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters."
Trend Themes
1. Cereal Packaging Partnerships - Brands teaming up to create limited-edition cereal packaging that appeals to consumers is a trend that taps into consumers' nostalgia and can create excitement around a product.
2. Milk Mustache Advertising - Using the famous 'got milk?' campaign to promote products is a trend that can offer a fun, lighthearted approach to essential nutrition that resonates with younger consumers.
3. Food Pairing for Nutrition - Creating and promoting food pairings that offer an easy, affordable, and delicious way for consumers to meet their nutritional needs is a trend that can create a competitive edge in the food industry.
Industry Implications
1. Cereal Industry - Cereal companies can partner with similar brands to create nostalgic limited-edition packaging that excites consumers and encourages brand loyalty.
2. Dairy Industry - Using an iconic milk campaign to promote products can create a positive association with milk and increase sales for dairy companies.
3. Food and Beverage Industry - Promoting food pairings that offer essential nutrients in a convenient and delicious way can attract health-conscious consumers and create opportunities for product innovation in the food industry.
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