Anglac Campaign Shows That Strong Bones Pose Fewer Risks
Vincent Salera — February 15, 2009 — Marketing
References: adsoftheworld
What an original concept! These print ads for Anglac milk show how beneficial it is to have healthy bones. Each ad depicts individuals performing traditionally risky high-flying actions at significantly safer altitudes. The tagline reads "Fortified bones reduce risks. Drink milk."
The clown’s facial expression of pure horror just because the young trapeze artist will attempt to perform her act about three feet off the floor is priceless. The five-foot electrical pole is very creative as well. The ads were created by advertising agency GANEM Mexico.
The clown’s facial expression of pure horror just because the young trapeze artist will attempt to perform her act about three feet off the floor is priceless. The five-foot electrical pole is very creative as well. The ads were created by advertising agency GANEM Mexico.
Trend Themes
1. Fortified Bones - Opportunity for developing and marketing products that promote strong and healthy bones.
2. Safer Altitudes - Potential for creating innovative safety measures and equipment for high-risk activities.
3. Creative Advertising - Possibility to explore unique and attention-grabbing advertising strategies.
Industry Implications
1. Health and Wellness - Innovative bone health products and supplements for improving overall well-being.
2. Sports and Outdoor Recreation - Development of advanced safety equipment for high-risk activities like trapeze or pole climbing.
3. Advertising and Marketing - Exploration of creative and unconventional advertising campaigns to capture audience attention.
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