The Milk Nature Concept by Roman Belichenko Embraces a Fresh Look
Meghan Young — May 17, 2016 — Lifestyle
References: romanbelichenko & packagingoftheworld
The name of the Milk Nature brand has inspired this packaging design concept. It embraces both the "milk" and "nature" aspect by covering the carton in a realistic cow hide image. So realistic, in fact, that people might expect it to be soft to the touch as well -- or at least textured. Thankfully, it's not or that would be a little too natural.
Conceived by Roman Belichenko, a designer based in Russia, the Milk Nature packaging concept nevertheless conveys what it is meant to. By evoking the thought of where milk comes from, people will immediately walk away believing this brand is more natural than its competitors. Not to mention that the aesthetic does have a bit of a stylish edge since it forgoes typical illustrations.
Conceived by Roman Belichenko, a designer based in Russia, the Milk Nature packaging concept nevertheless conveys what it is meant to. By evoking the thought of where milk comes from, people will immediately walk away believing this brand is more natural than its competitors. Not to mention that the aesthetic does have a bit of a stylish edge since it forgoes typical illustrations.
Trend Themes
1. Realistic Packaging Design - The Milk Nature packaging concept embraces a realistic cow hide image to convey a natural and stylish aesthetic.
2. Nature-inspired Branding - The Milk Nature brand embraces the 'milk' and 'nature' aspect through its packaging design, appealing to consumers seeking natural products.
3. Texture-implying Packaging - The cow hide image on Milk Nature's carton packaging creates an expectation of texture, capitalizing on consumers' desire for sensory experiences.
Industry Implications
1. Food Packaging - The realistic cow hide packaging concept by Milk Nature presents an opportunity for innovative food packaging designs.
2. Dairy Products - The nature-inspired branding of Milk Nature appeals to the dairy industry, highlighting the natural origins of their products.
3. Sustainable Packaging - The stylish and nature-inspired Milk Nature packaging concept presents an opportunity for sustainable packaging solutions in the industry.
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