Moët & Chandon and AMBUSH Create a Minimal Bottle Design
Amy Duong — February 17, 2021 — Art & Design
AMBUSH works in collaboration with Moët & Chandon on a new champagne bottle design. Yoon Ahn, Creative Director of AMBUSH talks about the partnership, stating that this project was all about 'stripping Moët down to its essence." This explains the minimal design language of the new look.
It is a collector's item and the bottles that get a new design include the Moët Impérial and Nectar Impérial Rosé. Ahn reimagines the classic bottles with an understated perspective, adorning both necks in black and embossed a label in white. Notably, a portion of the profits from these collaborative champagne bottles will go towards the World Land Trust -- this is an international conservation charity that protects natural habitats.
Image Credit: Moët & Chandon
It is a collector's item and the bottles that get a new design include the Moët Impérial and Nectar Impérial Rosé. Ahn reimagines the classic bottles with an understated perspective, adorning both necks in black and embossed a label in white. Notably, a portion of the profits from these collaborative champagne bottles will go towards the World Land Trust -- this is an international conservation charity that protects natural habitats.
Image Credit: Moët & Chandon
Trend Themes
1. Minimal Champagne Bottle Designs - Collaborations between luxury brands and design companies to create understated and elegant champagne bottle designs for collectors and gifting purposes.
2. Sustainability-focused Collaborations in Luxury Goods Industry - More luxury brands are partnering with sustainability organizations to create eco-friendly designs and packaging for products like champagne.
3. Limited-edition Champagne Collections - Luxury champagne brands partnering with designers to create exclusive, limited-edition collections that cater to high-end gift buyers and collectors.
Industry Implications
1. Luxury Goods Industry - Opportunities for luxury champagne brands to innovate their designs with the help of design companies, attracting younger generations and catering to the trend of minimalism.
2. Design Industry - Opportunities for design companies to work with luxury champagne brands to create unique and elegant packaging designs, while helping the brands stay relevant and innovative.
3. Sustainability Industry - Opportunities for sustainability organizations to partner with luxury brands to create more environmentally friendly products in the luxury sector such as these limited-edition champagne bottles, while also raising awareness and funding for conservation efforts.
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