The Micromax Mobile Ad Campaign Shows You Will Never Go Astray
Meghan Young — August 21, 2011 — Pop Culture
References: micromaxinfo & ibelieveinadv
Certain literary characters might be beloved and even envied for the adventures that they embark (or in these cases, stumble) on, yet in the real world getting lost isn't necessarily all fun and games; enter the Micromax Mobile ad campaign. Featuring the classic tales of 'Gulliver's Travels,' 'Alice in Wonderland' and 'Robison Crusoe,' this campaign shows the dark and scary side of straying off the beaten path.
Conceived and executed by Oman-based ad agency FP7 / MCT, the Micromax Mobile ad campaign ensures that owners of these X250 cellphones will never get lost. This promise is made with the knowledge that the phones are equipped with a marathon battery boasting 10 hours of talk time and 20 days of standby time.
Conceived and executed by Oman-based ad agency FP7 / MCT, the Micromax Mobile ad campaign ensures that owners of these X250 cellphones will never get lost. This promise is made with the knowledge that the phones are equipped with a marathon battery boasting 10 hours of talk time and 20 days of standby time.
Trend Themes
1. Mobile Navigation - The Micromax Mobile ad campaign highlights the need for reliable navigation solutions to prevent getting lost.
2. Adventure-themed Advertising - Using classic literary characters, the Micromax Mobile ad campaign taps into the trend of adventure-themed advertising to capture consumer interest.
3. Long Battery Life - The Micromax Mobile ad campaign emphasizes the disruptive innovation opportunity of extended battery life to address the need for staying connected while on the go.
Industry Implications
1. Mobile Technology - The Micromax Mobile ad campaign showcases the potential of mobile technology in providing reliable navigation solutions and long battery life.
2. Advertising and Marketing - The Micromax Mobile ad campaign demonstrates how adventure-themed advertising can be effective in capturing consumer attention and promoting products.
3. Travel and Tourism - The Micromax Mobile ad campaign highlights the importance of reliable navigation for travelers and presents an opportunity for travel and tourism companies to leverage technology in enhancing customer experience.
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