Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Beefy Small-Batch Liquors

Clean the Sky - Positive Eco Trends & Breakthroughs

Mezcal Artesanal with Wagyu is Distilled with Meat Drippings

— August 1, 2024 — Lifestyle
Paquera Mezcal introduced a limited-edition Mezcal Artesanal with Wagyu distilled with premium beef drippings. This Mezcal Artesanal was produced with Tajima Wagyu beef sourced from Twin Bridges, Montana by wrapping it in twine and suspending it within clay pots during the first round of distillation. According to the brand, it adds a "buttery finish" to the final expression.

The rise of savory alcohol products and cocktails across the beverage industry reflects a growing demand for rich, umami flavors from ingredients like herbs, spices, vegetables and even meats to create innovative, sophisticated drinks. Although Mezcal Artesanal with Wagyu is a first for Paquera Mezcal, it draws from traditional techniques originating from the 1860s, when distillers used to dangle protein chunks above the still to infuse spirits with unexpected flavor notes.
Trend Themes
1. Savory Alcohol Infusions - Innovative spirits infused with ingredients like herbs, spices, and even meats are gaining popularity, adding rich, umami flavors to the beverage scene.
2. Meat-enhanced Beverages - The introduction of meat drippings in alcohol production is pushing the boundaries of flavor profiling by combining traditional distillation techniques with modern gourmet elements.
3. Small-batch Craft Spirits - Limited-edition, artisanal spirits focusing on unique, high-quality ingredients and small-scale production are resonating with consumers seeking exclusivity and premium taste experiences.
Industry Implications
1. Craft Beverage Industry - The incorporation of complex, savory ingredients like Wagyu beef into artisanal liquors presents new gourmet possibilities for the craft beverage sector.
2. Gourmet Food and Beverage - Intersecting the realms of fine dining and alcohol, gourmet food and beverage industries may explore novel pairings and infused products to cater to sophisticated palates.
3. Heritage-revival Distilling - Reviving traditional distilling methods from the 1860s, including hanging protein chunks above stills, could inspire a niche segment emphasizing heritage craftsmanship and unique flavors.
7.2
Score
Popularity
Activity
Freshness