National Geographic Editorial on Mexican Saints Uncovers Odd God
Robyn Currie — May 6, 2010 — Social Good
References: ngm.nationalgeographic
Mexican saints are generally way cooler than their European and American counterparts. We don't have any one spiritual guide dedicated strictly to helping a drug deal go smoothly, and if we did, it sure wouldn't be a lady skeleton.
La Santa Muerte is often depicted as a skeleton in a shawl or bridal wear; you pray to her to ensure the safety of loved ones crossing the border, for a smooth drug deal, or perhaps something even more nefarious. I am not one to practice any one religion, but these Mexican saints have me changing my mind. Read the National Geographic article at the links provided.
La Santa Muerte is often depicted as a skeleton in a shawl or bridal wear; you pray to her to ensure the safety of loved ones crossing the border, for a smooth drug deal, or perhaps something even more nefarious. I am not one to practice any one religion, but these Mexican saints have me changing my mind. Read the National Geographic article at the links provided.
Trend Themes
1. Rise of Niche Spirituality - Creating spiritual guides dedicated to specific needs, such as ensuring safety during drug deals or other questionable activities, presents an opportunity for disruptive innovation.
2. Alternative Religious Practices - Exploring alternative forms of religion that embrace unorthodox saints and deities opens up avenues for disruptive innovation in the realm of spirituality.
3. Reinterpretation of Traditional Beliefs - Reimagining and modernizing traditional beliefs by incorporating new elements and practices can lead to disruptive innovation within the realm of spirituality and faith.
Industry Implications
1. Religious Tourism - The rise of niche spirituality and alternative religious practices presents opportunities for the religious tourism industry to offer unique experiences centered around unorthodox saints and deities.
2. Art and Merchandise - Developing artwork, merchandise, and collectibles inspired by alternative saints and deities can tap into the growing market of individuals seeking unique and unconventional religious expressions.
3. Cultural Exchanges - Promoting cultural exchanges that explore and celebrate the diversity of religious beliefs and practices can foster disruptive innovation in the realms of spirituality and faith.
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