Alas Pa’ Volar from Hierba Buena LA Honors Frida Kahlo
Michael Hemsworth — December 5, 2024 — Marketing
References: instagram & preparedfoods
The Alas Pa’ Volar cannabis brand has been launched by the Latina-owned Hierba Buena LA cannabis company to help bring the life, passion and legacy of iconic Mexican artist Frida Kahlo to life.
The artisanal cannabis products put mysticism in the spotlight, while also prioritizing Latin heritage and quality for consumers to appreciate. The cannabis products are branded with Kahlo in the spotlight along with the artwork of Mexican illustrator Francisco Herrera.
Founder of Hierba Buena LA Marsiela Nuño spoke on the Alas Pa’ Volar cannabis brand saying, "Alas Pa’ Volar is more than just a product line – it’s a tribute to Frida Kahlo and a celebration of our Latino heritage. At Hierba Buena LA, we’re cultivating exclusive, in-house cannabis strains crafted specifically for this brand, ensuring every product embodies the authenticity, creativity and passion Frida Kahlo represents. This brand was created to honor everything Frida was and the inspiration she continues to be today.”
Image Credit: Hierba Buena LA
The artisanal cannabis products put mysticism in the spotlight, while also prioritizing Latin heritage and quality for consumers to appreciate. The cannabis products are branded with Kahlo in the spotlight along with the artwork of Mexican illustrator Francisco Herrera.
Founder of Hierba Buena LA Marsiela Nuño spoke on the Alas Pa’ Volar cannabis brand saying, "Alas Pa’ Volar is more than just a product line – it’s a tribute to Frida Kahlo and a celebration of our Latino heritage. At Hierba Buena LA, we’re cultivating exclusive, in-house cannabis strains crafted specifically for this brand, ensuring every product embodies the authenticity, creativity and passion Frida Kahlo represents. This brand was created to honor everything Frida was and the inspiration she continues to be today.”
Image Credit: Hierba Buena LA
Trend Themes
1. Artisanal Cannabis Products - Artisanal cannabis products foreground cultural heritage and fine craftsmanship in the cannabis industry.
2. Artist-branded Merchandise - Artist-branded merchandise leverages iconic figures to create unique and culturally resonant product lines.
3. Latina-owned Cannabis Ventures - Latina-owned cannabis ventures are showcasing diversity and authenticity within the cannabis market.
Industry Implications
1. Cannabis - The cannabis industry is integrating cultural storytelling and artisanal quality to stand out in a competitive market.
2. Art Merchandise - The art merchandise industry is expanding through collaborations that honor influential cultural figures.
3. Minority-owned Businesses - Minority-owned businesses are increasingly highlighting heritage and authenticity to appeal to diverse consumer bases.
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