The Día De Muertos Tequila Lets Your Toast Passed Loved Ones
Grace Mahas — October 7, 2020 — Art & Design
References: claseazul & thedieline
Día de Muertos, or Day of the Dead, is just around the corner (at the end of October through the beginning of November), and to help individuals celebrate passed love ones, Clase Azul debuted the beautiful Día de Muertos Tequila.
The Clase Azul Día de Muertos Tequila features the brand's iconic ceramic "upside down gothic table chair" in a striking bone-like color. The bottle also features the common symbol of the holiday, a skull, at the bottom of the bottle to mark the transition from life to death. In addition, the bottle features dirt-like accents that are painted on to evoke the theme of burial and enhance the tequila's theme.
Only 2,000 bottles are being released worldwide, with half of the editions available to the U.S. market.
Image Credit: Clase Azul
The Clase Azul Día de Muertos Tequila features the brand's iconic ceramic "upside down gothic table chair" in a striking bone-like color. The bottle also features the common symbol of the holiday, a skull, at the bottom of the bottle to mark the transition from life to death. In addition, the bottle features dirt-like accents that are painted on to evoke the theme of burial and enhance the tequila's theme.
Only 2,000 bottles are being released worldwide, with half of the editions available to the U.S. market.
Image Credit: Clase Azul
Trend Themes
1. CULTURAL DECEASED-HONORING SPIRITS - Disruptive innovation opportunity: Create other spirits that pay homage to different cultural celebrations and traditions, allowing people to commemorate their passed loved ones in a unique way.
2. LIMITED EDITION COLLECTIBLES - Disruptive innovation opportunity: Develop limited edition collectibles for various occasions or themes, tapping into the market of enthusiastic collectors seeking unique and exclusive items.
3. THEMING AND STORYTELLING IN PACKAGING - Disruptive innovation opportunity: Utilize themed packaging and storytelling elements to enhance the consumer experience, creating a deeper connection between the product and its audience.
Industry Implications
1. SPIRITS AND LIQUOR - Disruptive innovation opportunity: Explore the spirits and liquor industry to create new products that cater to specific cultural celebrations and traditions, providing consumers with a more personalized experience.
2. CONSUMER COLLECTIBLES - Disruptive innovation opportunity: Enter the consumer collectibles market by offering limited edition items that appeal to collectors who are looking for unique and meaningful pieces.
3. PACKAGING AND DESIGN - Disruptive innovation opportunity: Integrate themed packaging and innovative design techniques to revolutionize how products are presented and experienced by consumers.
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