The Metro Print Ads Target Different Types of Personalities
Allison Love — July 7, 2010 — Marketing
References: adsoftheworld & adsoftheworld
The Metro print ads feature four different types of ads that are sure to appeal to all types of people. The "paper worlds" featured in the ads are designed to show readers how vital it is to stay in the know.
There is an ad dedicated for eco-enthusiasts, showing how the Metro newspaper is made with "ecological ink and raw materials" and an ad for the cash conservationists, who love the fact that Metro is "free in over 180 cities." The Metro print ads are designed for all types of people, demonstrating their high versatility and potential marketing effectiveness.
There is an ad dedicated for eco-enthusiasts, showing how the Metro newspaper is made with "ecological ink and raw materials" and an ad for the cash conservationists, who love the fact that Metro is "free in over 180 cities." The Metro print ads are designed for all types of people, demonstrating their high versatility and potential marketing effectiveness.
Trend Themes
1. Personalized Print Ads - Businesses can leverage personalized print ads to target specific audiences and increase marketing effectiveness.
2. Eco-friendly Advertising - Opportunities exist for businesses to differentiate themselves by highlighting their eco-friendly materials and processes in advertisements.
3. Free Products Advertising - Businesses can increase marketing effectiveness by emphasizing the free nature of their products or services in advertising campaigns.
Industry Implications
1. Newspaper - Newspapers can leverage personalized ads to attract new readers and increase their advertising revenue.
2. Marketing and Advertising Agencies - Agencies can develop personalized ad campaigns for businesses to increase their marketing effectiveness and customer engagement.
3. Eco-friendly Companies - Eco-friendly companies can highlight their sustainable practices in advertising campaigns to appeal to environmentally conscious consumers.
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