The Mermaid Pink Gin is Packaged in 100% Plastic-Free Bottles
Michael Hemsworth — June 25, 2019 — Lifestyle
References: isleofwightdistillery & conveniencestore
The Mermaid Pink Gin has been unveiled from the Isle of Wight Distillery as a first from the brand that aims to offer consumers an on-trend libation with a folklore-inspired twist.
The spirit features a 38% ABV and is packaged in 100% plastic-free bottles; a wood-topped cork acts as the stopped, while a plant-based tamper-proof seal keeps the product protected. The spirit has been distilled with strawberries to give it its distinctly rosy flavor and color profile for consumers to enjoy.
Co-Founder of the Isle of Wight Distillery Xaier Baker spoke on the new Mermaid Pink Gin saying, "The trade and consumer response to Mermaid’s new bottle has been amazing and has obviously kept us all very busy! However, we’ve significantly invested in the distillery’s future and Pink represents the next big step for us. The pink gin category’s still got masses of potential, both here and abroad, so we’re confident our unique Island take on it will be a big hit.”
The spirit features a 38% ABV and is packaged in 100% plastic-free bottles; a wood-topped cork acts as the stopped, while a plant-based tamper-proof seal keeps the product protected. The spirit has been distilled with strawberries to give it its distinctly rosy flavor and color profile for consumers to enjoy.
Co-Founder of the Isle of Wight Distillery Xaier Baker spoke on the new Mermaid Pink Gin saying, "The trade and consumer response to Mermaid’s new bottle has been amazing and has obviously kept us all very busy! However, we’ve significantly invested in the distillery’s future and Pink represents the next big step for us. The pink gin category’s still got masses of potential, both here and abroad, so we’re confident our unique Island take on it will be a big hit.”
Trend Themes
1. Eco-friendly Packaging - Creating 100% plastic-free packaging with plant-based tamper-proof seals presents a disruptive innovation opportunity for the packaging industry.
2. Folklore-inspired Alcoholic Beverages - Developing alcoholic drink products that have folklore-inspired flavors and color profiles presents a disruptive innovation opportunity for the beverage industry.
3. New Takes on Popular Alcoholic Beverages - Innovating on popular alcoholic beverages, such as with the unique Island take on pink gin, presents disruptive innovation opportunities for the beverage industry.
Industry Implications
1. Packaging - The innovative 100% plastic-free packaging with plant-based tamper-proof seals presents an opportunity for packaging companies to offer eco-friendly solutions.
2. Beverage - Innovating on popular drinks with folklore-inspired flavors and color profiles presents an opportunity for beverage companies to differentiate their products and attract new customers.
3. Alcohol - Creating new takes on popular alcoholic beverages such as with the Isle of Wight Distillery's unique Island take on pink gin presents an opportunity for alcohol companies to offer a unique experience to consumers and attract new customers.
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