Very Sweet 'Meringue' Packaging Designed by Samira Khoshnood
Vittoria Natarelli — June 27, 2010 — Art & Design
References: lovelypackage & notcot.org
The beautiful images in the gallery are of 'Meringue' packaging designed by Samira Khoshnood. The packaging is just as sweet as the goodies that would be inside.
Simple, modern and creatively designed, this packaging represents the brand well. A customer could easily be drawn to this packaging without knowing anything about the product it carries. See more images of 'Meringue' packaging designed by Samira Khoshnood above.
Implications - With the economy recovering from the recession, consumers are spending their cash on the smaller luxuries of life. Designing a package with prestige is one way to gain a buyer's attention and help sell a product. Companies must consider how their products appeal to the growing consumer base willing to spend extra money.
Simple, modern and creatively designed, this packaging represents the brand well. A customer could easily be drawn to this packaging without knowing anything about the product it carries. See more images of 'Meringue' packaging designed by Samira Khoshnood above.
Implications - With the economy recovering from the recession, consumers are spending their cash on the smaller luxuries of life. Designing a package with prestige is one way to gain a buyer's attention and help sell a product. Companies must consider how their products appeal to the growing consumer base willing to spend extra money.
Trend Themes
1. Premium Packaging - Opportunity to design luxurious and visually appealing packaging that attracts consumers and adds value to products.
2. Aesthetic Branding - Potential for creating visually striking packaging that effectively represents the brand and attracts customers unconsciously.
3. Innovative Design - Chance to explore creative and unique packaging solutions that differentiate products in the market and capture consumer attention.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to enhance the presentation and perceived value of their products through visually appealing packaging designs.
2. Luxury Goods - Scope for luxury goods companies to elevate their brand image and create a sense of exclusivity by investing in premium and aesthetically pleasing packaging.
3. Consumer Goods - Potential for consumer goods companies to leverage innovative packaging designs to stand out on store shelves, attract customers, and drive sales.
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