The Medicins Sans Frontiers Campaign Asks for More Professionals
Meghan Young — May 23, 2012 — Lifestyle
References: mcsaatchi & ibelieveinadv
The Medicins Sans Frontiers campaign shows that doctors aren't the only professionals needed in hospital camps. While their expertise are certainly necessary, they are often distracted by other duties that should be done by people trained in those facilities. For instance, one tag line reads, "Doctor's aren't taught to fix fuse boxes." But instead of mending wounds, they can be found doing just that if there aren't any electricians, engineers or technicians on site.
Created by Sydney-based ad agency M&C Saatchi, the Medicins Sans Frontiers campaign is a recruitment campaign, but a necessary one. In order to really help those who put their lives on the line every day, hospital camps in times of strife require more than doctors
Created by Sydney-based ad agency M&C Saatchi, the Medicins Sans Frontiers campaign is a recruitment campaign, but a necessary one. In order to really help those who put their lives on the line every day, hospital camps in times of strife require more than doctors
Trend Themes
1. Diversification of Expertise - Opportunities exist for the recruitment of professionals with specialized skills, such as electricians, engineers, and technicians, in hospital camps.
2. Alternate Roles for Doctors - Disruptive innovation can be found in assigning doctors to focus solely on medical duties while other professionals handle non-medical tasks.
3. Comprehensive Recruitment Strategies - There is a need for recruitment campaigns that highlight the diverse range of professionals required in hospital camps to create a more effective and well-rounded team.
Industry Implications
1. Healthcare Staffing - The healthcare staffing industry has an opportunity to adapt and expand its recruitment strategies to target professionals with varied skill sets beyond doctors.
2. Engineering and Technical Services - There is a potential disruptive opportunity for engineering and technical service companies to offer their expertise in supporting hospital camps during times of strife.
3. Public and Nonprofit Organizations - Public and nonprofit organizations focused on healthcare and disaster response can play a vital role in identifying and recruiting professionals with the necessary skills for hospital camps.
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