Earth & Wheat Christmas Feast Rescued Box is Charitable
Michael Hemsworth — December 4, 2023 — Social Good
References: earthandwheat & grocerytrader
The Earth & Wheat Christmas Feast Rescued Box is a new offering from the UK-based subscription service brand that will provide consumers with a way to create Christmas meals with wonky produce. The seasonal subscription box includes a range of fruits, vegetables and baked goods that would've otherwise been discarded due to odd shape or size, or simply because of oversupply. The 6.5-kilogram box is priced at £18.99 and will also see the brand donating four meals through FareShare for every one purchased.
Founder James Eid spoke on the Earth & Wheat Christmas Feast Rescued Box saying, "We’re delighted to be launching our Earth & Wheat Christmas Feast Rescued Box and we believe it is the perfect way to spread holiday cheer while making a positive impact for the environment. The box will include a range of festive goodies and for every box ordered we pledge to make four charity donations via FareShare to help those who are in most need of help this Christmas.”
Founder James Eid spoke on the Earth & Wheat Christmas Feast Rescued Box saying, "We’re delighted to be launching our Earth & Wheat Christmas Feast Rescued Box and we believe it is the perfect way to spread holiday cheer while making a positive impact for the environment. The box will include a range of festive goodies and for every box ordered we pledge to make four charity donations via FareShare to help those who are in most need of help this Christmas.”
Trend Themes
1. Sustainable Food Consumption - The Earth & Wheat Christmas Feast Rescued Box reflects a growing trend of promoting sustainable food consumption by reducing food waste.
2. Subscription Services for Surplus Produce - The offering of the Earth & Wheat Christmas Feast Rescued Box showcases the emerging trend of subscription services providing surplus produce to consumers.
3. Charitable Initiatives in Food Industry - The inclusion of meal donations in the Earth & Wheat Christmas Feast Rescued Box highlights a trend of charitable initiatives being integrated into the food industry.
Industry Implications
1. Food Subscription Services - The Earth & Wheat Christmas Feast Rescued Box contributes to the thriving industry of food subscription services by catering to the demand for sustainable and socially responsible options.
2. Sustainable Agriculture - The Earth & Wheat Christmas Feast Rescued Box aligns with the sustainable agriculture industry by utilizing and reducing food waste through the rescue of surplus produce.
3. Charity and Food Donations - The Earth & Wheat Christmas Feast Rescued Box taps into the industry of charity and food donations by supporting FareShare and helping those in need during the holiday season.
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