These Packages Combine Brown Paper, Light Pastels & a Viewing Window
References: fuman.co.nz & thedieline
Wilder and Hunt teamed up with design company Fuman to create farm-inspired meal packaging for its new muesli and frozen meal items. The muesli packages use a viewing window on the front of the products to show consumers exactly what the contents is. For the frozen dinners there are images of real food that highlight the contents of the meal box.
The viewing window reveals real ingredients and natural flavors, while the images show the consumer exactly what they are purchasing. To mirror this theme, the package itself is made of brown and black paper with bursts of pastel colors.
The idea for this packaging is to create a transparent image for the consumers. With the rise in demand for farm-to-table products Fuman had to project Wilder and Hunt as a wholesome and all-natural food brand.
The viewing window reveals real ingredients and natural flavors, while the images show the consumer exactly what they are purchasing. To mirror this theme, the package itself is made of brown and black paper with bursts of pastel colors.
The idea for this packaging is to create a transparent image for the consumers. With the rise in demand for farm-to-table products Fuman had to project Wilder and Hunt as a wholesome and all-natural food brand.
Trend Themes
1. Transparency Packaging - The use of viewing windows and real food images in packaging allows consumers to see exactly what they are purchasing.
2. Farm-to-table Products - The demand for farm-to-table products creates an opportunity for brands to position themselves as wholesome and all-natural through innovative packaging.
3. Natural Ingredient Display - Packaging that showcases real ingredients and natural flavors can appeal to consumers looking for healthier food options.
Industry Implications
1. Food Packaging - The food packaging industry can explore new ways to incorporate transparency and natural ingredient display in their designs.
2. Frozen Food - The frozen food industry can use real food images on packaging to highlight the quality and contents of their products.
3. Health Food - The health food industry can leverage transparency packaging to convey the natural and wholesome attributes of their products.
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