Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,511 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,511 cutting edge ideas.

Nationwide Rib Sandwich Comebacks

Clean the Sky - Positive Eco Trends & Breakthroughs

McDonald's is Bringing Back the McRib Starting December 2nd

— October 30, 2020 — Lifestyle
Since McDonald's first introduced the McRib back in 1982, the perfectly seasoned boneless pork sandwich has remained a popular staple among the many fans who await for its return on the chain's menu.

On December 2nd, 2020, US consumers will have the chance to get their hands on it once again, with McDonald's taking the sandwich nationwide for the first time since 2012. Linda VanGosen, Vice President of Menu Innovation, spoke to the comeback, stating "There’s nothing quite like the taste of the McRib. To our customers, it’s become more than a delicious, saucy moment… it’s a season, and it’s taking the internet by storm. That’s why this year, we’re proud to serve the McRib nationwide for everyone to enjoy."

The McRib will be available at participating restaurants for carry-out and drive-thru orders, or through the McDonald's app and delivery service.

Image Credit: McDonald's
Trend Themes
1. Increased Demand for Limited-time Offerings - The comeback of the McRib demonstrates the consumer appetite for exclusive, limited-time menu items, presenting an opportunity for restaurants to generate excitement and increase sales with periodic promotions.
2. Menu Innovation and Revival - The return of the McRib showcases the potential for restaurants to revive and re-establish popular menu items, leveraging nostalgia and customer loyalty to drive sales and attract new customers.
3. Elevated Fast Food Experience - Bringing back the McRib nationwide highlights the trend toward enhancing the fast food experience by offering unique and sought-after items, allowing fast food chains to differentiate themselves and create a buzz among consumers.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage limited-time offerings like the McRib to tap into the growing demand for exclusive menu items and entice customers with unique dining experiences.
2. Food and Beverage - The revival of popular items like the McRib presents an opportunity for the food and beverage industry to capitalize on nostalgia, attract customers, and drive sales by reintroducing beloved products.
3. Mobile App and Delivery Services - Mobile app and delivery services can partner with fast food chains to promote and facilitate the availability of limited-time offerings like the McRib, providing convenience and accessibility to customers craving these exclusive menu items.
1
Score
Popularity
Activity
Freshness