From Humorous Flame Grill Ads to Deal-Swapping AR Apps
One way to capture consumer attention is through amplifying brand rivalries. Surely, the increase of conflict facilitates an attention-captivating stunt that amuses, delights and even motivates a laugh.
As companies are aware of the benefits of calling out their competitors, many brand rivalries are propelled to the forefront in the marketing world. Some of them enjoy a continuous run. An example of this would be McDonald's and Burger King who have been calling each other out through billboards, social media platforms, and even their own menus — a marketing stunt from Burger King resulted in the 'Not Big Macs' menu feature.
Another way to illuminate brand rivalries in a substantial way is by introducing value. Pizza Hut, for example, released an AR-powered app earlier this year which allowed consumers to scan deals from competitors and have Pizza Hut best them.
As companies are aware of the benefits of calling out their competitors, many brand rivalries are propelled to the forefront in the marketing world. Some of them enjoy a continuous run. An example of this would be McDonald's and Burger King who have been calling each other out through billboards, social media platforms, and even their own menus — a marketing stunt from Burger King resulted in the 'Not Big Macs' menu feature.
Another way to illuminate brand rivalries in a substantial way is by introducing value. Pizza Hut, for example, released an AR-powered app earlier this year which allowed consumers to scan deals from competitors and have Pizza Hut best them.
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