This McDonald's Canada Commercial Explains Its New Question Campaign
Jonathon Brown — February 6, 2013 — Lifestyle
This McDonald's Canada commercial reveals the fast food chain's new approach to transparency via its questions campaign.
Through McDonald's website, it is inviting customers to ask any questions they have about the food. Whether it be about the quality of beef used, the way patties are cooked, the contents of chicken nuggets or the viability of a vegetarian menu, McDonald's wants to hear it.
This commercial takes a street approach to the online questions campaign and interviews people in the flesh. This is all part of a campaign to get people more comfortable with McDonald's and increase the value associated with the food quality. Although McDonald's is a major global brand, it still battles negative perceptions concerning its food from time to time.
Through McDonald's website, it is inviting customers to ask any questions they have about the food. Whether it be about the quality of beef used, the way patties are cooked, the contents of chicken nuggets or the viability of a vegetarian menu, McDonald's wants to hear it.
This commercial takes a street approach to the online questions campaign and interviews people in the flesh. This is all part of a campaign to get people more comfortable with McDonald's and increase the value associated with the food quality. Although McDonald's is a major global brand, it still battles negative perceptions concerning its food from time to time.
Trend Themes
1. Food Chain Transparency - Opportunity to implement transparency initiatives and engage customers in a dialogue about food quality.
2. Questions Campaign - Opportunity to leverage customer inquiries to address concerns and improve brand perception.
3. Online Engagement - Opportunity to use digital platforms to foster open communication and build trust with consumers.
Industry Implications
1. Fast Food - Disruptive innovation opportunity to embrace transparency and enhance the perception of food quality in the fast food industry.
2. Advertising & Marketing - Disruptive innovation opportunity to develop campaigns that encourage customer engagement and address common concerns.
3. Digital Platforms - Disruptive innovation opportunity to create online platforms that facilitate transparent conversations between brands and consumers.
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