The First-Ever Beyond Meat Commercial Asks "What If?"
Laura McQuarrie — August 4, 2020 — Marketing
References: youtube & fastcompany
The first-ever Beyond Meat commercial asks "What if?" and it specifically speaks to flexitarians who are open to eating less meat. While many people are making the switch to plant-based eating full-time, others are also open to eating fewer meat-based meals for the sake of their health, animal welfare and the environment. Beyond Meat's commercial stars Octavia Spencer and features a cameo by the NFL's Todd Gurley and it paints a picture of the company's vision for "The Future of Protein."
Beyond Meat's 'What If We All Go Beyond' commercial is not about guilting people into making different dietary choices but shows scenes that already feel familiar like backyard barbecues, grabbing a burger at a fast food joint late at night or even enjoying a comfortable meal at home around the family dinner table.
Image Credit: Beyond Meat
Beyond Meat's 'What If We All Go Beyond' commercial is not about guilting people into making different dietary choices but shows scenes that already feel familiar like backyard barbecues, grabbing a burger at a fast food joint late at night or even enjoying a comfortable meal at home around the family dinner table.
Image Credit: Beyond Meat
Trend Themes
1. Flexitarianism Rising - As more people become open to the idea of eating less meat, there is a growing trend towards flexitarianism.
2. Plant-based Meat Alternatives - The popularity of plant-based meat alternatives is on the rise, and companies are positioning themselves to meet this demand.
3. Sustainability in Food - Consumers are increasingly concerned about the environmental impact of food production, leading to a trend in sustainable food choices.
Industry Implications
1. Food Production - The food production industry has an opportunity to invest in sustainable and plant-based alternatives that align with consumer demand.
2. Advertising & Marketing - Creative advertising and marketing strategies can help plant-based companies connect with consumers and promote their products.
3. Health & Wellness - The health and wellness industry can benefit from the growing movement towards flexitarianism by offering resources and support for consumers seeking to make healthier dietary choices.
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