The Maxibon Man-Chew Commercial Will Have You Laughing Out Loud
Chalaine Mantha — March 16, 2011 — Pop Culture
References: youtube & ibelieveinadv
The Maxibon Man-Chew commercial claims that with their ice-cream bar they can “turn lickers into biters.” The commercial is setup similar to the Powerthirst video that went viral on YouTube. A male narrator with a pumped-up voice broadcasts the Maxibon Man-Chew commercial and uses hilarious and outlandish phrases such as “crunchy man nuts” and “rock-hard chindominals.”
The commercial doesn’t seem like a commercial when you are watching it. I think the vibe that the advertising agency Publicis Mojo from Melbourne, Australia was going for was that of a viral YouTube video. They did a really good job because it turned out hilarious and is bound to get thousands of hits. The Maxibon Man-Chew commercial portrays their ice cream bar as some type of delicious miracle that will magically make you awesome.
The commercial doesn’t seem like a commercial when you are watching it. I think the vibe that the advertising agency Publicis Mojo from Melbourne, Australia was going for was that of a viral YouTube video. They did a really good job because it turned out hilarious and is bound to get thousands of hits. The Maxibon Man-Chew commercial portrays their ice cream bar as some type of delicious miracle that will magically make you awesome.
Trend Themes
1. Viral Advertising - Opportunity for businesses to create funny and engaging commercials that resemble viral YouTube videos to attract a large audience.
2. Humorous Marketing - Potential for companies to incorporate humor and outlandish phrases in their advertisements to make them memorable and shareable.
3. Engaging Narration - Chance for businesses to utilize energetic and pumped-up voiceovers in commercials to captivate viewers and create a lasting impression.
Industry Implications
1. Ice Cream - Disruptive innovation opportunity for ice cream brands to create funny and attention-grabbing advertisements that stand out in a crowded market.
2. Advertising - Potential for advertising agencies to develop unique and viral-worthy campaigns that capture the attention of consumers and generate buzz for their clients.
3. Video Production - Opportunity for video production companies to specialize in creating humorous and shareable commercials that resemble viral YouTube videos, catering to the needs of businesses seeking engaging content.
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