The Matt Box 'Acid Drops' Short Sheds Artistic Light on the Sport
Romina S. Cortellucci — May 7, 2012 — Lifestyle
References: unreal-estate & thefoxisblack
The Matt Box 'Acid Drops' short introduces watercoloring to skateboard videography. Unlike any predecessors, artist Matt Box slows down the action softening it to perfection.
And, in doing so the edgy notion of skateboarding is carved into something beautiful. The project is for the Unreal Estate, a UK-based brand who states its goal is "to provide clothing and art prints for a variety of exciting projects," according to the site.
The video minimizes the surrounding environment, honing in on the skateboard, and features L.A. skateboarder Dylan Reider. Box's animation shows the graceful elegance in Reider's movements. The video's musical piano accompaniment is minimalist, yet it works in cohesion with the flow of the sole skateboarder and provides a serene experience for viewers.
And, in doing so the edgy notion of skateboarding is carved into something beautiful. The project is for the Unreal Estate, a UK-based brand who states its goal is "to provide clothing and art prints for a variety of exciting projects," according to the site.
The video minimizes the surrounding environment, honing in on the skateboard, and features L.A. skateboarder Dylan Reider. Box's animation shows the graceful elegance in Reider's movements. The video's musical piano accompaniment is minimalist, yet it works in cohesion with the flow of the sole skateboarder and provides a serene experience for viewers.
Trend Themes
1. Watercolor Skateboard Videography - Exploring the artistic potential of skateboarding videos through watercolor visuals, opening up new avenues for creative expression.
2. Softening Action Sports - Applying a softer, more elegant aesthetic to action sports like skateboarding, creating a contrast to the traditional edginess of the sport.
3. Minimalist Skating Videos - Creating serene and visually captivating skateboarding videos by minimizing the surrounding environment and focusing solely on the skateboarder's movements.
Industry Implications
1. Action Sports Apparel - Opportunity for action sports apparel brands to collaborate with artists and incorporate artistic visuals and designs into their products.
2. Art Prints and Merchandise - Artistic skateboarding videos can be converted into art prints and other merchandise, providing an additional revenue stream for creative brands.
3. Film and Video Production - Demand for skilled videographers who can bring a unique artistic vision to action sports videos, incorporating techniques such as watercolor visuals.
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