Kraftwerk and Beautiful Losers Unveils the Kraftwerk Collection
Amy Duong — July 3, 2024 — Art & Design
References: design-milk
German electronic band Kraftwerk works in collaboration with Beautiful Losers to create the Kraftwerk collection of skateboard decks. The band originated in the 70s and was much more than a collective that created music -- they represented an innovative aesthetic. They work closely with the skateboard brand to form a capsule that is represented by nine skateboard decks.
These are all limited-edition designs and each one honors a different era of the band's work dating between 1984 and 2017. The designs highlight graphics from various albums including “Autobahn,” “Trans-Europe Express,” and “The Man-Machine." Each one is defined by a Bauhaus influent and an avant-garde modernist aesthetic. Notably, it is complete with the year connected to each album.
Image Credit: Kraftwerk
These are all limited-edition designs and each one honors a different era of the band's work dating between 1984 and 2017. The designs highlight graphics from various albums including “Autobahn,” “Trans-Europe Express,” and “The Man-Machine." Each one is defined by a Bauhaus influent and an avant-garde modernist aesthetic. Notably, it is complete with the year connected to each album.
Image Credit: Kraftwerk
Trend Themes
1. Music-inspired Skateboard Decks - Skateboard collections that integrate iconic music history and album art create a unique cultural crossover appealing to both skaters and music enthusiasts.
2. Limited-edition Collectibles - The release of exclusive, artistic skateboard decks fosters a sense of urgency and value among collectors, driving demand in niche markets.
3. Bauhaus and Modernist Design - Designs influenced by Bauhaus and avant-garde modernism introduce elevated artistic elements into mainstream skating culture.
Industry Implications
1. Skateboarding Industry - Collaborative projects with musical artists open avenues for skateboard brands to tap into new subcultures and fanbases.
2. Music Merchandise - Innovative merchandise such as themed skateboard decks allows bands to diversify their offerings and connect with fans in unconventional ways.
3. Art and Design - The integration of historical art movements into everyday products bridges the gap between high art and consumer goods, attracting a broader audience.
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