'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Kanesa D — December 21, 2022 — Art & Design
References: woodsartinstitute & impakter
The "The Art of Trending" initiative from the Woods Art Institute explores the parameters of art and what defines an artist. To ascertain what is trending, particularly in society, culture, the environment, and politics, ‘The Art of Trending’ program uses hashtags obtained through social listening. The hashtags or discussion topics are then turned into artwork by the artificial intelligence application "DALL-E 2," which generates digital graphics from text descriptions. According to the institute, the exhibition is a hyper-contemporary display of art that was "curated by all of us and executed by AI."
Through the influx of AI art being widely spread on social media, significant attention is being placed on the threat to real artists’ careers. Woods Art Institute describes AI technology as “powerful tool for visual designers." The institute finds the experiment “interesting not only on what AI can do but about sparking a conversation around new technologies related to art.”
Image Credit: Woods Art Institute
Through the influx of AI art being widely spread on social media, significant attention is being placed on the threat to real artists’ careers. Woods Art Institute describes AI technology as “powerful tool for visual designers." The institute finds the experiment “interesting not only on what AI can do but about sparking a conversation around new technologies related to art.”
Image Credit: Woods Art Institute
Trend Themes
1. AI-generated Artwork - The rise of AI-generated artwork sparks disruption within the traditional art industry and provides a potentially more accessible way of creating art.
2. Social Listening - The use of social listening tools to obtain hashtags for AI-generated artwork creates opportunities for businesses to better understand their audience and tailor marketing strategies accordingly.
3. Hyper-contemporary Art - The emergence of hyper-contemporary art curated by AI provides opportunities for businesses to engage with their audience using cutting-edge technologies and create innovative experiences.
Industry Implications
1. Artificial Intelligence - The use of AI in the art industry presents disruptive innovation opportunities to create new and unique artwork, as well as expand access to the creation of art.
2. Marketing and Advertising - The use of social listening tools provides opportunities for businesses to tailor their marketing strategies and focus on the topics their audience is most interested in.
3. Entertainment and Events - The emergence of hyper-contemporary art curated by AI presents disruptive innovation opportunities to create cutting-edge and engaging experiences for audiences in entertainment and events.
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