The Wolves Malted Barley Series Has Two Expressions
Michael Hemsworth — March 22, 2023 — Lifestyle
References: wolveswhiskeyca & hiconsumption
The Wolves Malted Barley Series is being launched by the California distillery to offer spirit enthusiasts with a single-malt expression that's a first for the brand. The spirits series includes Lot One, which is limited to just 12 barrels with 11 combined to achieve a small-batch single malt expression with a 55% ABV. The final barrel of the series has been bottled as a single-barrel single malt limited to just 228 bottles that come in with a 62.5% ABV.
The Wolves Malted Barley Series is slated to launch for presale starting on March 30, 2023, and will be priced at $350 for the single-barrel whiskey and $289 for a six-pack of the single-malt expression. Each of the bottles are paired with an embossed sheepskin label.
The Wolves Malted Barley Series is slated to launch for presale starting on March 30, 2023, and will be priced at $350 for the single-barrel whiskey and $289 for a six-pack of the single-malt expression. Each of the bottles are paired with an embossed sheepskin label.
Trend Themes
1. Small-batch Single Malt Whiskey - Distilleries should consider offering limited edition small-batch single malt whiskeys to appeal to spirit enthusiasts and create a sense of exclusivity.
2. Presale Launches - Distilleries can generate buzz and sales by offering presale launches of their new products, potentially leading to increased revenue and brand loyalty.
3. Embossed Labels - Innovative labeling techniques, like embossing, can add a touch of luxury and premiumness to a brand that appeals to customers seeking high-end and unique products.
Industry Implications
1. Craft Distilling - Craft distilleries can differentiate themselves from large-scale operations by offering unique and limited edition whiskeys that are not available elsewhere in the market.
2. Luxury Spirits - Luxury spirits brands can consider utilizing unique labeling techniques and packaging to create a premium look and feel for their products to appeal to high-end customers.
3. E-commerce - E-commerce platforms can facilitate presale launches of new whiskey products, which can drive traffic and sales to their website while also offering an exclusive experience to customers.
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