Glengoyne is Offering Free Whiskey to Conservation Volunteers
Michael Hemsworth — February 18, 2023 — Lifestyle
References: glengoyne & thespiritsbusiness
Glengoyne has announced it will be providing free whiskey to volunteers who take time to help protect the wetlands and positively contribute towards conservation. The brand will be rewarding volunteers with a free bottle of the Glengoyne 15-year-old whiskey when they pledge a day towards the Wildfowl & Wetlands Trust (WWT) in the UK. The distillery will also offer volunteers an invite to take an in-depth tour of its facilities to further sweeten the deal for would-be volunteers and help incite even more interest.
Brand Director at Ian Macleod Distillers Katy Muggeridge spoke on the Glengoyne initiative saying, "In launching the 15 Year Old, we wanted to give back to the beautiful ecosystem that allows us to produce our single malt. So, by donating just one day of your time to WWT, whisky fans will be able to help protect carbon-capturing wetlands, aid the conservation of migratory geese, and take home a bottle of this excellent new dram.”
Brand Director at Ian Macleod Distillers Katy Muggeridge spoke on the Glengoyne initiative saying, "In launching the 15 Year Old, we wanted to give back to the beautiful ecosystem that allows us to produce our single malt. So, by donating just one day of your time to WWT, whisky fans will be able to help protect carbon-capturing wetlands, aid the conservation of migratory geese, and take home a bottle of this excellent new dram.”
Trend Themes
1. Conservation Incentives - Brands are providing rewards to individuals who volunteer for organizations that focus on environmental conservation such as the Glengoyne campaign which offers a free bottle of whiskey to volunteers.
2. Sustainable Production - Companies are prioritizing sustainability in their production process by giving back to the environment and ecosystems they rely on to produce their goods, such as Glengoyne's initiative to protect carbon-capturing wetlands.
3. Social Responsibility Partnerships - Partnerships between brands and charitable organizations are increasing for the purpose of engaging in social responsibility efforts and giving back to communities, as seen in Glengoyne's work with WWT to aid in migratory geese conservation.
Industry Implications
1. Food and Beverage - Companies in this industry can take advantage of the opportunity to give back to the environment and communities where they source their ingredients and consumers through social responsibility and sustainability initiatives, similar to Glengoyne's conservation campaign.
2. Tourism - Tourism companies can offer unique experiences to visitors by offering a chance to participate in social responsibility programs during their trips such as the in-depth tour of Glengoyne's facilities for volunteers who pledge a day towards conservation efforts.
3. Conservation and Non-profit - Organizations focusing on conservation and non-profits can benefit from partnerships with companies that are interested in social responsibility efforts and sustainability by providing resources and incentives, similar to Glengoyne's partnership with WWT.
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