Mary Jones Enhances Classic Jones Soda Flavors with Cannabis
Laura McQuarrie — July 21, 2022 — Lifestyle
References: adweek
Craft soda maker Jones Soda is known for its bold and unique flavors like Candy Corn and Berried Alive, and now the brand is introducing a new line of drinks called Mary Jones. This line reintroduces some of the soda brand's most popular flavors but with a cannabis twist. “We’re taking our brand as-is into cannabis,” Bohb Blair, chief brand officer of the Mary Jones Cannabis Co. and CMO of Jones Soda told Adweek.
Mary Jones beverages are infused with 10 milligrams of THC and they are coming to California dispensaries in varieties like root beer, berry lemonade, green apple and orange and cream. This unapologetic and adult take on its most beloved flavors offers something new for diehard fans who want experiences that are both refreshing, flavorful and relaxing.
Mary Jones beverages are infused with 10 milligrams of THC and they are coming to California dispensaries in varieties like root beer, berry lemonade, green apple and orange and cream. This unapologetic and adult take on its most beloved flavors offers something new for diehard fans who want experiences that are both refreshing, flavorful and relaxing.
Trend Themes
1. Cannabis-infused Beverages - Craft beverage companies can explore the incorporation of cannabis into their products to cater to a growing market of consumers who seek non-alcoholic beverages that offer both refreshment and relaxation.
2. Personalized Cannabinoid Dosing - There may be opportunities to develop new technology and platforms for personalized dosing of cannabinoids in beverages, giving consumers the ability to customize their experience.
3. Cannabis-infused Juice and Smoothies - Beverage companies and juice bars can explore the addition of cannabis to their recipes to attract health-conscious consumers who prioritize the benefits of CBD and other cannabinoids.
Industry Implications
1. Craft Beverage Industry - Craft beverage makers can expand their product lines and appeal to a wider range of consumers with the incorporation of cannabis into their beverages.
2. Cannabis Industry - The cannabis industry can benefit from partnerships with established beverage companies to expand their product offerings and reach a broader audience.
3. Health and Wellness Industry - Beverages infused with cannabis can attract health and wellness consumers who seek natural, plant-based remedies for stress and ailments.
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