Jones Soda and Mary Jones are Launching a Special Edition Soda Flavor
Laura McQuarrie — July 25, 2023 — Lifestyle
References: streetinsider
Last summer, Jones Soda Co. launched a cannabis-infused soda range called Mary Jones and now, the original craft soda brand announced its first crossover special edition soda. This flavor release from Jones Soda and Mary Jones is a Hatch Chile and Lime soda that will be available from both brands.
This bold and refreshing flavor speaks to adults who like a hint of heat, since it balances the smokiness of hatch chiles with refreshing, zesty citrus. As a dual special flavor release, Hatch Chile and Lime soda includes cannabis-infused Mary Jones products that come in both 10mg single serving and 100mg multi-serving formats.
In 2022, Jones was the first mainstream non-alcohol consumer brand to crossover into the cannabis market, and now, it's introducing another industry-first in both categories.
This bold and refreshing flavor speaks to adults who like a hint of heat, since it balances the smokiness of hatch chiles with refreshing, zesty citrus. As a dual special flavor release, Hatch Chile and Lime soda includes cannabis-infused Mary Jones products that come in both 10mg single serving and 100mg multi-serving formats.
In 2022, Jones was the first mainstream non-alcohol consumer brand to crossover into the cannabis market, and now, it's introducing another industry-first in both categories.
Trend Themes
1. Cannabis-infused Soda - Opportunity to expand the market for cannabis-infused beverages and offer unique flavors to cannabis consumers.
2. Special Edition Soda - Creating limited edition flavors can generate excitement among consumers and increase brand visibility.
3. Crossover Products - Exploring collaboration opportunities between different brands or industries can lead to innovative and unique product offerings.
Industry Implications
1. Beverage Industry - The beverage industry can explore the potential of cannabis-infused drinks and create special edition flavors to attract new customers.
2. Cannabis Industry - Incorporating unique flavors into cannabis-infused products can diversify the market and appeal to a broader consumer base.
3. Consumer Packaged Goods Industry - Cross-brand collaborations in the consumer packaged goods industry can lead to innovative product releases and capture consumer attention.
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