The Marie Brizard Spritz Comes in Three Flavors
Michael Hemsworth — March 15, 2025 — Lifestyle
References: mariebrizard & scottishgrocer
The Marie Brizard Spritz has been debuted by the France-based liqueur and syrup brand as a series of refreshment solutions perfect for elevating a person's mixology skill. The products come in three flavors including Apry Liqueur, Passionfruit Syrup and the Raspberry Liqueur, which are each being released alongside a recipe for each that is perfect for summertime enjoyment. The products respond to the popularity of fruit-forward cocktail serves, but also a demand for freshly prepared solutions that allow for a bit of customization.
Marketing Manager Janette Deed spoke on the Marie Brizard Spritz products saying, "As the colder months come to an end, we all hanker after a little bit of sunshine in a glass, and a refreshing, fruity spritz is the perfect solution. Marie Brizard’s range of syrups and liqueurs have the most delicious, intense, all-natural flavours, and are the perfect product for upping your spritz game at home, bringing maximum taste for minimum effort."
Marketing Manager Janette Deed spoke on the Marie Brizard Spritz products saying, "As the colder months come to an end, we all hanker after a little bit of sunshine in a glass, and a refreshing, fruity spritz is the perfect solution. Marie Brizard’s range of syrups and liqueurs have the most delicious, intense, all-natural flavours, and are the perfect product for upping your spritz game at home, bringing maximum taste for minimum effort."
Trend Themes
1. Customizable Cocktail Kits - A rising interest in DIY cocktail experiences is driven by the availability of syrups and liqueurs that let consumers tailor drinks to their personal taste.
2. Fruit-forward Beverages - The demand for fruit-infused drinks taps into consumer desires for refreshing, natural, and vibrant flavors in their cocktails.
3. Home Mixology Enhancement - Enhancing home bartending capabilities through innovative products offers the chance for consumers to elevate drink preparation with minimal effort.
Industry Implications
1. Alcoholic Beverage Manufacturing - The industry is seeing innovative growth through the creation and distribution of creative cocktail components that meet consumer desire for new taste experiences.
2. Gourmet Food and Drink - This sector is capitalizing on consumers' interest in high-quality, artisanal cocktail mixers that promise a premium drinking experience at home.
3. Home Entertainment - As more consumers turn to hosting at home, the demand for products that enhance in-house entertainment experiences is on the rise.
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