Dutch Bros' Blended Cabana Rebel with Soft Top is Energizing
Laura McQuarrie — May 28, 2021 — Lifestyle
References: dutchbros & prnewswire
The Blended Cabana Rebel with Soft Top is a new menu item from Dutch Bros that features the company's private label Blue Rebel Energy Drink and sweet and fluffy topping. The coconut and pineapple beverage boasts a marshmallow-like topping that enhances the experience of drinking the tropical summer beverage.
This beverage may also be ordered iced and it shares a simple and refreshing way to provide a sense of escape without the need for travel. The company is also introducing the Iced Watermelon Rebel with Soft Top as a satisfying treat for poolsides and backyard barbecues. As Carrie Wall, product manager at Dutch Bros Coffee, sees it: "The Blended Cabana Rebel brings all the tropical vibes, and the Iced Watermelon Rebel is the perfect way to amp up your summer adventures."
This beverage may also be ordered iced and it shares a simple and refreshing way to provide a sense of escape without the need for travel. The company is also introducing the Iced Watermelon Rebel with Soft Top as a satisfying treat for poolsides and backyard barbecues. As Carrie Wall, product manager at Dutch Bros Coffee, sees it: "The Blended Cabana Rebel brings all the tropical vibes, and the Iced Watermelon Rebel is the perfect way to amp up your summer adventures."
Trend Themes
1. Frothy Tropical Beverages - The trend of incorporating fun and unique toppings into tropical beverages offers opportunities for beverage companies to create a signature item and enhance the customer experience.
2. Iced and Blended Beverages - The trend of creating refreshing and energizing iced and blended beverages offers opportunities for beverage companies to attract summer customers looking for a cool and stimulating drink.
3. Private Label and Partnership - The trend of using private label energy drink and partnering with other brands to create a unique flavor could offer opportunities for beverage companies to differentiate themselves and attract more customers.
Industry Implications
1. Beverage Industry - Beverage companies could innovate by incorporating unique toppings and partnering with other brands to create new and refreshing flavors for summer drinks.
2. Hospitality Industry - Hotels and resorts could partner with beverage companies to create signature drinks that match the tropical and refreshing vibes of their establishments, enhancing the guest experience.
3. Convenience Store Industry - Convenience stores could carry private label energy drinks and blended beverages, attracting customers who are seeking a refreshing drink on-the-go and increasing sales.
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