Mango is Participating in MVFW with NFTs & Virtual Wearables
Laura McQuarrie — March 25, 2022 — Marketing
References: fashionunited.uk
Like many brands during Decentraland Metaverse Fashion Week, Mango is joining the inaugural global fashion event with three unique works of art created by Argentine-Hungarian crypto-artist Farka. The art pieces from the Spanish high-street fashion group will be exhibited within the Museum District of Decentralan and they take inspiration from the brand's garments.
In the virtual realm, artworks to look out for include Mango Metagirl, said to be inspired by the concepts of self-confidence and freedom, as well as Mango Ad Astra and Hanna in the Clouds. The three NFTs by Mango will be uploaded to the OpenSea platform but they will not go on sale. Also for Metaverse Fashion Week, Mango will be releasing three wearables, including a virtual reproduction of the Lupi dress, and two t-shirt non-fungible tokens.
In the virtual realm, artworks to look out for include Mango Metagirl, said to be inspired by the concepts of self-confidence and freedom, as well as Mango Ad Astra and Hanna in the Clouds. The three NFTs by Mango will be uploaded to the OpenSea platform but they will not go on sale. Also for Metaverse Fashion Week, Mango will be releasing three wearables, including a virtual reproduction of the Lupi dress, and two t-shirt non-fungible tokens.
Trend Themes
1. Metaverse Fashion - Brands can explore creating digital garments and accessories through NFTs and virtual wearables that can be showcased in virtual fashion events like Decentraland Metaverse Fashion Week.
2. NFT Art - Crypto-artists can collaborate with fashion brands to create unique NFT artworks that can be displayed within virtual environments, creating new revenue streams for both industries.
3. Virtual Museums - Virtual museums can serve as exhibition spaces for physical fashion brands looking to showcase their collections within the metaverse, fostering new forms of cultural exchange.
Industry Implications
1. Fashion - Fashion brands can explore the potential of creating virtual garments and accessories as part of their collections, attracting new customers and opening up new revenue streams.
2. Crypto-art - Collaborating with fashion brands to create NFT art pieces can help crypto-artists establish themselves within the industry and reach new audiences through virtual events and exhibitions.
3. Virtual Reality - Virtual reality technology and platforms can provide new opportunities for the fashion industry to showcase their products and engage with audiences in innovative ways.
5.6
Score
Popularity
Activity
Freshness
