PUMA Metaverse Space Connects Fans to FUTROGRADE at NYFW
Laura McQuarrie — September 7, 2022 — Tech
References: prnewswire
The first-ever PUMA metaverse website experience was recently unveiled and it arrived with exclusive NFTs with limited-edition redeemable physical sneakers. This virtual portal coincides with the brand's FUTROGRADE show during New York Fashion Week and it will set the stage as a dynamic destination for consumers to visit over the course of the next few years. This hub will be home to "digital exploration across fashion, sport performance, our heritage classics and innovation."
The metaverse experience starts with a hyper-realistic digital lobby space with three separate portals; two portals will be accessible as of September 7th, 2022 and the third portal of Black Station will work as the entry to the digital NYFW metaverse fashion show.
The metaverse experience starts with a hyper-realistic digital lobby space with three separate portals; two portals will be accessible as of September 7th, 2022 and the third portal of Black Station will work as the entry to the digital NYFW metaverse fashion show.
Trend Themes
1. Metaverse Fashion - Fashion brands can explore the use of metaverse technology to enhance consumer engagement and immersive experiences, while offering unique NFTs with limited-edition physical products.
2. NFT Fashion - The integration of non-fungible tokens (NFTs) in fashion can create a new revenue stream for brands and offer collectors a chance to own exclusive and unique pieces.
3. Virtual Showrooms - Virtual showrooms can enhance the accessibility of products while providing brands with a sustainable and cost-effective way to showcase and launch new collections.
Industry Implications
1. Fashion - Fashion brands can embrace the use of technology to create immersive experiences and offer NFTs that create a new revenue stream for collectors and the brand.
2. Art - The integration of NFTs can create new opportunities for artists and fashion designers to collaborate, while also providing collectors a chance to own a piece of digital art.
3. Marketing - Virtual showrooms and immersive experiences can be used as a part of marketing campaigns to engage consumers and create viral social media content.
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