The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Laura McQuarrie — November 6, 2023 — Fashion
Earlier this year, the Lancôme x Louvre collection made its debut and now, beauty lovers are being invited to explore this collaboration in the metaverse with the Lancôme Happiverse. This virtual world invites people to step into the Louvre Museum in Paris and immerse themselves in a world of beauty, art and empowerment.
Within the beauty metaverse, virtual visitors can play games and even unlock special rewards like as 15% when shopping online with Lancôme.
Additionally, users can uniquely express themselves by creating their own avatars with features that resemble their own or explore a different facet of their creativity and personality altogether. Users can also shop the Happiverse looks they create with the collaborative beauty products from the collection like lipsticks and eyeshadows.
Within the beauty metaverse, virtual visitors can play games and even unlock special rewards like as 15% when shopping online with Lancôme.
Additionally, users can uniquely express themselves by creating their own avatars with features that resemble their own or explore a different facet of their creativity and personality altogether. Users can also shop the Happiverse looks they create with the collaborative beauty products from the collection like lipsticks and eyeshadows.
Trend Themes
1. Beauty Metaverses - The Lancôme Happiverse offers an immersive exploration of the Louvre, creating a unique beauty experience in the metaverse.
2. Virtual Rewards - Within the Lancôme Happiverse, users can play games and unlock special rewards, revolutionizing the way beauty brands engage with their customers in the virtual world.
3. Avatar Self-expression - The Happiverse allows users to create avatars that resemble themselves or explore different facets of their creativity and personality, introducing new opportunities to express oneself in the virtual space.
Industry Implications
1. Beauty - The Lancôme Happiverse showcases how the beauty industry can utilize metaverses to create immersive and interactive experiences for their customers, revolutionizing the way beauty products are consumed.
2. Gaming - The integration of games and virtual rewards within the Happiverse opens up new opportunities for the gaming industry to collaborate with beauty brands and create innovative experiences for players.
3. Fashion - The possibility to create and shop Happiverse looks with collaborative beauty products introduces a new avenue for the fashion industry to merge virtual and physical experiences, encouraging unique and personalized self-expression.
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