The Magners Rosé Cider is Best Served Over Ice
Michael Hemsworth — June 19, 2019 — Lifestyle
The Magners Rosé Cider has been unveiled by the Ireland-based cider brand as a new libation that builds on the popularity of rosé wine, pink gin and other blush libations. Featuring a 4% ABV and packaged in bespoke glass bottles, the cider is best served over ice and has a light, refreshingly flavor profile that is ideal for consumption during the warmer months. The drink will be available at on-trade at bars and restaurants in Scotland starting in June with availability in England and Wales come July.
Commercial and Marketing Director at C&C Duncan Frew spoke on the new Magners Rosé Cider saying, "The introduction of Magners Rosé will certainly pique the interest of consumers across the UK. Tapping into the global trend for pink gin and rosé wine, its light blush colour, eye catching POS and bespoke glassware is sure to stand out both behind the bar and in hand. With the growth of rosé cider elsewhere around the world, we’re confident that this delicious tasting Magners Rosé, will hold the same appeal.”
Commercial and Marketing Director at C&C Duncan Frew spoke on the new Magners Rosé Cider saying, "The introduction of Magners Rosé will certainly pique the interest of consumers across the UK. Tapping into the global trend for pink gin and rosé wine, its light blush colour, eye catching POS and bespoke glassware is sure to stand out both behind the bar and in hand. With the growth of rosé cider elsewhere around the world, we’re confident that this delicious tasting Magners Rosé, will hold the same appeal.”
Trend Themes
1. Rosé Cider Trend - Alcoholic beverage brands can capitalize on the rosé trend by introducing rosé cider to appeal to consumers who prefer lighter and refreshing drinks during the summer months.
2. Blush Libations Trend - As consumers increasingly seek out blush libations like pink gin and rosé wine, entrepreneurs have an opportunity to create unique beverages that cater to this growing demand.
3. Bespoke Packaging Trend - Companies can differentiate their products from competitors by investing in bespoke packaging that reflects consumer preferences for visually appealing products.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can explore opportunities in the growing market for refreshing and flavor-driven ciders that appeal to consumers during warmer months.
2. Food and Beverage - Restaurants and bars can attract customers by expanding their beverage offerings with unique and visually appealing drink options such as rosé cider.
3. Packaging Design - Design firms and packaging companies can assist beverage brands in creating custom and eye-catching packaging that differentiates their products from competitors and appeals to consumers' preferences for visually appealing products.
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