This Magners On-Pack Promotion is Arriving for Summer
Michael Hemsworth — May 6, 2022 — Marketing
References: magners & conveniencestore
This Magners on-pack promotion has been launched by the brand in the UK to give consumers the chance to win an staycation for themselves and their family and/or friends. The promotion is arriving on the brand's Magners Original four and 10-packs of cans and 568ml bottles and eight-packs of bottles. Lucky winners will receive a luxury staycation for 10 with more than 1,000 additional prizes including speakers, headphones and Spotify vouchers up for grabs.
Senior Marketing Manager at Magners Iain Telford spoke on the new Magners on-pack promotion saying, "We’re looking forward to giving people even more reason to celebrate the summer season with their favourite cider through our new giveaway. Summer is a busy time for the cider market and our new on-pack promotion will ensure strong brand presence in stores as we enter this key trading period while also giving us a chance to give back to our drinkers.”
Senior Marketing Manager at Magners Iain Telford spoke on the new Magners on-pack promotion saying, "We’re looking forward to giving people even more reason to celebrate the summer season with their favourite cider through our new giveaway. Summer is a busy time for the cider market and our new on-pack promotion will ensure strong brand presence in stores as we enter this key trading period while also giving us a chance to give back to our drinkers.”
Trend Themes
1. Summer Staycation Promotions - Brands can offer staycation promotions to incentivize and reward consumer loyalty.
2. On-pack Promotions - On-pack promotions can be used by brands to amplify their marketing messages and drive sales.
3. Luxury Giveaways - Luxury giveaways can be used as a tactic to increase brand loyalty and generate word of mouth marketing.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can increase sales and build brand engagement through creative and incentivized promotions, like staycation giveaways and on-pack promotions.
2. Travel and Tourism - Travel and tourism companies can partner with alcohol brands to promote staycation giveaways and increase revenue through cross-promotion and package deals.
3. Consumer Electronics - Consumer electronics brands can partner with alcohol brands to offer luxury giveaways like speakers and headphones, increasing both their own brand visibility and the appeal of the alcohol brand.
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