MAFS Live is Channel 4’s First Free, Ad-Supported TV Service
Laura McQuarrie — December 7, 2023 — Lifestyle
References: campaignlive
Channel 4 is launching MAFS Live as its first free and ad-supported television service in the UK and it's a channel entirely dedicated to sharing non-stop, all-hours reruns of Married at First Sight. MAFS Live will air episodes from series six to eight of the hit dating show around the clock, and it will be made available via the Channel 4 BVOD service for two months through web browsers, mobile devices and tablets.
The intention behind the launch of this channel is to "gauge viewer appetite for the FAST format," according to the UK broadcaster, and there's the potential for more free advertising-supported streaming television (FAST) services to be offered in the future. As part of this pilot period, Channel 4 will be gathering insights on viewer engagement, views and user behavior.
The intention behind the launch of this channel is to "gauge viewer appetite for the FAST format," according to the UK broadcaster, and there's the potential for more free advertising-supported streaming television (FAST) services to be offered in the future. As part of this pilot period, Channel 4 will be gathering insights on viewer engagement, views and user behavior.
Trend Themes
1. Free Advertising-supported Television - The launch of MAFS Live as a free and ad-supported television service by Channel 4 in the UK indicates a trend towards offering more FAST services.
2. All-hours Reruns - The dedicated dating show channel, MAFS Live, which airs non-stop, all-hours reruns of Married at First Sight, taps into the trend of providing continuous content to cater to viewer preferences.
3. Web and Mobile Streaming - The availability of MAFS Live through web browsers, mobile devices, and tablets highlights the trend of making content accessible on multiple digital platforms.
Industry Implications
1. Broadcasting - The launch of MAFS Live by Channel 4 reflects disruptive innovation opportunities in the broadcasting industry, exploring new ways to engage viewers through dedicated channels and ad-supported models.
2. Streaming Services - The introduction of MAFS Live as a free and ad-supported television service signifies potential disruptive innovation opportunities within the streaming services industry, particularly in the realm of continuous content and viewer engagement.
3. Digital Platforms - The provision of MAFS Live through web browsers, mobile devices, and tablets suggests disruptive innovation opportunities within the digital platforms industry, enhancing accessibility and user experience.
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