Madre Mezcal Launches Its First RTD Line, 'Desert Water'
Niko Pajkovic — May 21, 2022 — Lifestyle
References: madremezcal & beveragedaily
Artisanal mezcal brand Madre Mezcal has announced the launch of 'Desert Water,' a new line of ready-to-drink cocktails made using the brand's hand-made Madre Espadin mezcal spirit.
With the new canned cocktails, the brand intends to make mezcal-based alcohol more accessible and approachable to consumers who have yet to try the alternative spirit. Each 12oz can of Desert Spirit features a blend of mezcal, sparkling water, real fruit flavors, and unique herbs. In addition, each can contains a 5% ABV and boasts an impressive nutritional profile thanks to its superfood-based ingredient list, which includes elements such as anti-cacti fungal cacti and adaptogenic mushrooms.
Currently, the new RTD beverage is being offered in four flavors: Original, Mushroom, Grapefruit, Prickly Pear and Lemon.
Image Credit: Madre Mezcal
With the new canned cocktails, the brand intends to make mezcal-based alcohol more accessible and approachable to consumers who have yet to try the alternative spirit. Each 12oz can of Desert Spirit features a blend of mezcal, sparkling water, real fruit flavors, and unique herbs. In addition, each can contains a 5% ABV and boasts an impressive nutritional profile thanks to its superfood-based ingredient list, which includes elements such as anti-cacti fungal cacti and adaptogenic mushrooms.
Currently, the new RTD beverage is being offered in four flavors: Original, Mushroom, Grapefruit, Prickly Pear and Lemon.
Image Credit: Madre Mezcal
Trend Themes
1. Mezcal-based RTD Cocktails - Opportunity for beverage companies to explore ready-to-drink cocktails made with alternative spirits to expand reach and offer a unique drinking experience with high nutritional value.
2. Adaptogenic Ingredients in Alcoholic Beverages - Incorporating adaptogenic mushrooms and other superfoods in alcoholic beverages offer a healthy, functional twist and appeal to health-conscious consumers.
3. Canned Cocktails with Unique Herbs and Fruits - Brands can innovate canned cocktails by incorporating different fruits and herbs, offering new flavor combinations and an elevated drinking experience.
Industry Implications
1. Alcoholic Beverages - Opportunity for the alcoholic beverage industry to capitalize on alternative spirits and functional ingredients to appeal to a wider audience and cater to the growing demand for healthy, premium drinks.
2. Ready-to-drink Canned Beverages - Ready-to-drink canned beverages industry has the opportunity to explore unique ingredient combinations, such as mezcal and fruit flavors, to offer a convenient, yet elevated drinking experience.
3. Functional Beverages - Functional beverages industry can incorporate adaptogenic mushrooms and other superfoods to offer consumers healthy and rejuvenating drinking options, expanding into the alternative alcohol market.
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