These Cocktails Blend Oaxacan Agave With Vibrant Tropical Notes
Rahul Kalvapalle — May 4, 2022 — Lifestyle
References: drinkelenita & guiltyeats
Elenita, a Los Angeles-based company that specializes in sparkling mezcal that makes use of mezcal sourced from the Mexican state of Oaxaca with premium carbonated water, is offering a range of canned mezcal cocktails.
The Elenita Sparkling Mezcal collection of mezcal cocktails comes in four flavors to suit every palate. Lovers of spicy notes will appreciate the pineapple jalapeno and the strawberry mule, which deftly combines the creamy sweetness of strawberry with the heat of ginger. Drinkers who like hints of citrus and herb, meanwhile, will surely enjoy the cucumber lime basil. The collection is rounded off by a passionfruit paloma.
While there's no question that these canned mezcal cocktails are reminiscent of hard seltzers, the use of pure agave sourced from Oaxaca adds a degree of authenticity that can be tasted with every sip.
Image Credit: Elenita
The Elenita Sparkling Mezcal collection of mezcal cocktails comes in four flavors to suit every palate. Lovers of spicy notes will appreciate the pineapple jalapeno and the strawberry mule, which deftly combines the creamy sweetness of strawberry with the heat of ginger. Drinkers who like hints of citrus and herb, meanwhile, will surely enjoy the cucumber lime basil. The collection is rounded off by a passionfruit paloma.
While there's no question that these canned mezcal cocktails are reminiscent of hard seltzers, the use of pure agave sourced from Oaxaca adds a degree of authenticity that can be tasted with every sip.
Image Credit: Elenita
Trend Themes
1. Sparkling Mezcal Cocktails - The trend of blending vibrant tropical flavors with Oaxacan mezcal creates an opportunity for beverage companies to offer premium, ready-to-drink canned cocktails with a unique and authentic flavor profile.
2. Canned Cocktails - As consumers continue to seek convenience and portability, the industry trend towards canned cocktails opens up opportunities for companies to innovate with new flavor combinations and premium ingredients.
3. Authenticity in Alcoholic Beverages - The demand for authentic and high-quality ingredients and production methods used in alcoholic beverages creates an opportunity for companies to market their products as unique and premium, appealing to consumers seeking an elevated drinking experience.
Industry Implications
1. Alcoholic Beverages - The trend towards premium, authentic ingredients and unique flavor combinations creates an opportunity for alcoholic beverage companies to innovate in the canned cocktail category and appeal to consumers seeking high-quality libations on-the-go.
2. Ready-to-drink Beverages - With the rise of convenience culture, the trend towards ready-to-drink beverages creates an opportunity for companies to offer consumers a wide range of premium, portable cocktail options that suit their busy lifestyle.
3. Premium Beverage Market - As consumers seek out high-quality, authentic ingredients and elevated experiences, the premium beverage market offers an opportunity for companies to differentiate their products and command a higher price point, appealing to a discerning and sophisticated consumer palette.
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