Made Coffee's 'Made for Florida' Pays Homage to Its Home State
Laura McQuarrie — August 30, 2018 — Lifestyle
References: madecannery & thedieline
Made Coffee has been helping consumers feel refreshed and energized by producing cold brew products since 2015 and recently, it launched a special Made for Florida can that pays tribute to its home state.
The Sunshine State-celebrating cold brew can embraces a cool monochromatic scheme that plays up palm trees, sunshine, waterside activities and other elements of life in the southern state. Made Coffee's original packaging design incorporates the same blue tone, as well as some of the graphic shapes that have been worked into the new can design.
Cold brew coffee has taken the industry by storm, creating a significant demand for the drink in the summertime, as well as enticing new audiences to try the ready-to-drink product, which is smoother and low in acidity.
The Sunshine State-celebrating cold brew can embraces a cool monochromatic scheme that plays up palm trees, sunshine, waterside activities and other elements of life in the southern state. Made Coffee's original packaging design incorporates the same blue tone, as well as some of the graphic shapes that have been worked into the new can design.
Cold brew coffee has taken the industry by storm, creating a significant demand for the drink in the summertime, as well as enticing new audiences to try the ready-to-drink product, which is smoother and low in acidity.
Trend Themes
1. Cold Brew Coffee - Disruptive innovation opportunity: Explore unique flavor profiles and premium ingredients to cater to the growing demand for cold brew coffee.
2. Packaging Design - Disruptive innovation opportunity: Develop eye-catching and region-specific packaging designs to create an emotional connection with customers.
3. Ready-to-drink Market - Disruptive innovation opportunity: Introduce innovative and convenient packaging solutions to expand the market for ready-to-drink cold brew coffee.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Create new cold brew coffee products and expand their distribution channels within the beverage industry.
2. Graphic Design Industry - Disruptive innovation opportunity: Collaborate with graphic designers to create visually appealing packaging designs tailored to different regions and communities.
3. Packaging Industry - Disruptive innovation opportunity: Develop eco-friendly and sustainable packaging solutions that resonate with environmentally conscious consumers.
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