This Range of Bold Rock Drinks Includes Three Tasty Options
Michael Hemsworth — July 15, 2020 — Marketing
References: boldrock & drugstorenews
A new range of Bold Rock drinks have been unveiled by the brand to offer consumers an alternative hard refreshment option to enjoy in the warm weather. The drinks include the Hard Tea and Hard Lemonade varieties, which are all made using all-natural ingredients and maintain a 5% ABV. The Hard Tea range includes the Original with a Twist of Lemon as well as Half & Half flavors, while the Bolder Lemonade is a new take on a classic tart refreshment option.
Co-Founder Brian Shanks spoke on the new Bold Rock drinks saying, "Craft beverage is ever-evolving and Bold Rock’s mission is to remain at the forefront of not just our core cider business, but to diversify and innovate within a wide spectrum of adjacent craft beverage segments. Our Hard Tea and Hard Lemonade offerings will please both longtime Bold Rockers and those new to our brand with incredible taste and quality that is very complementary to our cider, seltzer and canned cocktail programs.”
Co-Founder Brian Shanks spoke on the new Bold Rock drinks saying, "Craft beverage is ever-evolving and Bold Rock’s mission is to remain at the forefront of not just our core cider business, but to diversify and innovate within a wide spectrum of adjacent craft beverage segments. Our Hard Tea and Hard Lemonade offerings will please both longtime Bold Rockers and those new to our brand with incredible taste and quality that is very complementary to our cider, seltzer and canned cocktail programs.”
Trend Themes
1. All-natural Hard Refreshments - Bold Rock's all-natural hard refreshments offer a healthier alternative to traditional alcoholic beverages.
2. Craft Beverage Innovation - Bold Rock's expansion into hard tea and hard lemonade shows their commitment to diversifying and innovating within the craft beverage industry.
3. Refreshing Tart Flavors - Bold Rock's Bolder Lemonade provides a refreshing twist on a classic tart refreshment option.
Industry Implications
1. Alcoholic Beverages - The introduction of Bold Rock's all-natural hard refreshments creates opportunities for disruption within the alcoholic beverage industry.
2. Craft Beverage - Bold Rock's expansion into hard tea and hard lemonade demonstrates potential for disruptive innovation within the craft beverage industry.
3. Health and Wellness - Bold Rock's all-natural hard refreshments tap into the growing demand for healthier alcoholic beverage options.
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