The Lyle’s Golden Syrup Help for Heroes Tin Marks VE Day
Michael Hemsworth — May 4, 2020 — Marketing
References: lylesgoldensyrup & conveniencestore
The Lyle’s Golden Syrup Help for Heroes tin has been unveiled by the brand as a new limited-edition product for consumers that marks the 75th anniversary of VE Day and also supports veterans in need. The product will see 5p from each purchase being donated by the brand in the UK to veterans and their families who are wounded, injured or sick. The packaging has the same familiar green and gold design, and is accented by a secret Morse code on the bottom section.
The Lyle’s Golden Syrup Help for Heroes tin was boasted by Product Manager for Lyle’s Golden Syrup Lindsay Brown who said, "The 75th anniversary of VE Day is an important moment for Britain as we reflect on the huge sacrifices made by our servicemen and women during WWII. To mark this occasion, we are extremely proud to be partnering with Help for Heroes who do such meaningful work for veterans.”
The Lyle’s Golden Syrup Help for Heroes tin was boasted by Product Manager for Lyle’s Golden Syrup Lindsay Brown who said, "The 75th anniversary of VE Day is an important moment for Britain as we reflect on the huge sacrifices made by our servicemen and women during WWII. To mark this occasion, we are extremely proud to be partnering with Help for Heroes who do such meaningful work for veterans.”
Trend Themes
1. Veteran-supporting Products - Companies can launch products that support veterans and their families, thereby tapping into a socially conscious consumer market.
2. Cause-related Marketing - Brands can support important causes like veteran welfare and operate in an ethical manner which could strengthen their brand image and win customer loyalty.
3. Morse Code Packaging - By using innovative packaging concepts like Morse code, brands can offer customers a delightful experience and increase brand recall.
Industry Implications
1. Food and Beverage - Food companies can launch veteran-supporting products, capitalizing on their existing distribution channels and reaching a large consumer base.
2. Marketing and Advertising - Agencies can help brands launch cause-related marketing campaigns, thereby increasing brand visibility and customer engagement.
3. Packaging - Packaging companies can offer innovative packaging solutions like Morse code which can provide a unique experience, lasting impression, and differentiation for brands.
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